An Omni-channel Audience

The average US household contains over 5 separate devices that are used to connect, share, interact, and consume your content each and every day.  This continually growing device count has made the marketer’s job of delivering a consistent message a significant challenge.  Webbula has solved the coveted “Omni-channel” problem via intelligent integration enabling a contiguous audience through Social, Video, Mobile, and Display. Webbula’s audience data can be transmitted to the majority of DSPs, DMPs, and Trading Desks allowing continuity though multiple channels or devices.

Targeting, Retargeting, Site Personalization, Content Optimization, and other engagements can be achieved through your future strategic partner, Webbula.

An Actionable Audience

Webbula has more than enough data to satisfy even the most data hungry campaigns with over 270 million compliant anonymous cookies and 400 segments. This level of scale is achieved because Webbula is an offline data aggregator enabling your campaigns to utilize data that simply is not available through traditional online venders. With engagement being the ultimate measure of success, Webbula has organized this scalable data pool into 6 actionable categories.

  • Demographic – Household Composition, Career, Social Media Status…
  • Automotive – Automobile, Boat, and Motorcycle Ownership…
  • B2B – Occupation, Industry, Sales Volume…
  • Attributive – Shopping, Lifestyles, Hobbies, Travel…
  • Political – Contributions, Affiliation, Registered Voter…
  • Financial – Income, Credit Card Preferences, Donation Propensities…

This summary above is only a microcosm of the segments available for your online campaigns.  Contact us to get a copy of our full taxonomy and expand the revenue generating capabilities of your campaigns.

An Accurate Audience

Sheer numbers are not enough to make a successful campaign. Accuracy, precision, and compliancy are paramount which is why hundreds of leading and emerging brands, agencies and media planners choose Webbula. The Webbula advantage stems from our roots of being both a data technology innovator as well as a massive offline data aggregator.

Our data scientists and technologists have developed comprehensive standalone systems designed to remove inaccurate records from the population. Data is then screened against bots, scammers, content spammers and other types of fraud as an extra layer of protection for your brand. Accuracy today does not mean accuracy for tomorrow which is why Webbula utilizes 3rd party Server-to-Server integrations to provide a constantly updated audience..

See for yourself why Webbula’s audience data is trusted time and again by Fortune 500 companies and SMBs alike.