Formulate a sophisticated customer understanding, target individuals across various devices, and deliver the most relevant experience through audience targeting data that is:

Authoritative
not modeled

Deterministic
not probabilistic

Self-reported
directly from the individual

How we create audiences with data

Our data begins with a multitude of sources, including publisher partners, surveys, transactional events, social media, and other data providers. Webbula receives the data and applies CloudHygiene to mitigate fraud. WebbuScore is then applied to score the survey data for accuracy. Once complete, Webbula sends the data to on-boarders for ad targeting campaigns.

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on one of our advertising destination or platform partners :

Webbula has more than enough data to satisfy the most hungry campaigns.

 

Over 1,200 brands, from non-profits to Fortune 100 companies, rely on Webbula data intelligence.

Quality over quantity without sacrificing scale

Where does our data come from?

See why our data is authoritative, deterministic, and self-reported.

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Interested in our data segments

Download our full taxonomy to see how you can develop new campaign revenue streams.

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Audience Targeting Data

Learn more about data segments and how to create targeted ad campaigns

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