Webbula’s Chief Operating Officer Douglas Egeth made an appearance on Beet.TV at the InFronts 2019 show presented by TruOptik in New York City on April 4th.
The article from Beet.TV states, ” If digital was being exposed to dark data tactics, good ‘ol TV seemed altogether cleaner. But what happens when TV becomes digital, when even linear TV ads start getting targeting using data obtained from a virtual warehouse in the online ecosystem?
This is where Webbula can help. For over ten years both CEO Vince Cersosimo and COO Douglas Egeth have spoken about “Truth in data” – meaning, it offers “hygiene” and verification for email data and audience data services for better customer targeting.
In the interview, Douglas Egeth says the aim is to improve the quality of data which marketers are now beginning to use in the TV environment.
“OTT is an emerging market, it hasn’t matured of course yet,” Egeth says.”
Watch the Interview here.