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Don’t Let Affect Your Deliverability

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Earlier this month, officially notified their users that their 10+-year-old free email address service will be discontinued. Users have until September 30, 2016, to upgrade to a paid service plan or download their data before their account is gone forever. This is another prime example of how the email industry is constantly changing and the smart email marketer must adapt in order to survive.

What does this mean for you and your campaign?  Come October 1st, bounce rates across any B2C campaign will be going up for the ill-prepared email marketer. These email addresses that were once depended upon as contact points for products, services, newsletters, and promotions will no longer be valid, causing bounce rates to go up, sender scores to go down, and in turn overall deliverability to dip.  

It is not all doom and gloom though if you have the right data technology partner to help you through it. Webbula is the preferred vendor of choice in such situations. Not only does Webbula own and operate emailHygiene, the most comprehensive and accurate bundled Hygiene and Verification solution in the industry, but Webbula also offers one of the largest and most accurate email append solutions available. With Webbula by your side, you will be able to determine which emails are paid accounts and thus still active. Additionally, as an optional service, a substitute email address for the individual can be provided if desired.  

While change can be difficult the key to success is to not wait until September 30th, 2016 to start figuring out what to do. Contact us today to learn more about how Webbula can protect your brand from the costly damage of bouncing email address.

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