Here at Webbula, we talk a lot about why it is important for businesses to regularly keep up with email hygiene in order to deploy a successful email campaign, but there are other use cases where email hygiene can make a positive impact as well. One such case concerns Bloggers and how they should maintain a clean subscriber list.
Let’s say, for example, a Blogger’s email list had grown close to 3,500 subscribers, but their open rate isn’t performing very well. What can they do?
It’s time to clean your list!
Where do you even begin? Is the thought of cleaning your list hard to swallow? It’s good to identify those who have never opened a single one of your emails, or even worse – the hidden threats that could be lurking in your email data.
Blogging is growing every day, businesses are using it more for marketing, and people are even creating blogs for health, beauty, and fitness tips. It has become very popular due to the search engines keeping up with new and exciting content. It also provides an easy way to target your customers and clients on up to date materials, new products or deals, and tips about the industry. It is a great way to build trust with your audience and show your credibility, but if your emails aren’t being opened, why keep wasting your marketing resources and your own time?
While increasing your subscriber list is great, there will come a time when you will have to start paying your service provider based on how many subscribers you have on your list. If you are always adding more, your cost will increase. This then leads to a problem of paying per subscriber, and not actually focusing on who is opening and actually reading your emails. Not every single person on your list will open your emails, so essentially you are wasting marketing efforts and your own personal time by paying for the zero engagement subscribers who never open or care to receive your information. This is a repeated issue for not only businesses but professional bloggers and their subscriber lists.
So if this sounds like you, and you’re not sure when the last time you cleaned your subscriber list, it’s time to think about cleaning your list.
Webbula emailHygiene not only flags undeliverable emails through verification, but it also identifies deliverable email threats like spam traps, honeypots, malicious moles, and more. While verification can flag undeliverable email threats, like bounces and greylisting, it is important to recognize that only emailHygiene can identify fraudulent emails that can receive, open, click, and track your campaign.
It feels quite refreshing when you know how to clean up your list. Delete the people on your list who are wasting your time, and keep the ones who genuinely want to be there. Get back on the right track bloggers, with Webbula emailHygiene. To learn more about our services check out webbula.com today.
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