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Start your summer email campaigns with a nice cold refreshing email hygiene!

Summer is almost here! Email marketers pull out your sunglasses, shorts, swimsuits, and coolers. Don’t forget the most important item this summer! Before you send out your first few summer campaigns, what better way to prepare than with a nice cold refreshing solution – Webbula Email Hygiene. Have you ever tried? We’re telling you, it is unlike anything you’ve ever tried before. And once you’ve had a taste, you’ll never go back to verification light.

Pull the beach chair out, put your feet up, pop open your cooler, and grab a refreshing cold Webbula Email Hygiene. We’ll tell you the tale of why you should be using hygiene before you send out your summer campaigns.

Who wants to only rely on verification light, when they can enjoy the full, bold taste of bundled email hygiene? In fact, after last summer’s reporting from The Relevancy Groups research report, “The Importance of Email Verification and Multi-Method Email Hygiene”, most email marketers now prefer hygiene over verification light. Why?

According to the report, email deliverability rates have been trending downward over the past three years, and as of the second half of 2018, they have dropped to 87 percent. Wonder why that is? When most marketers were asked about the verification and hygiene methods they mostly found that marketers aren’t doing enough, and some weren’t even setting budget aside for it in their marketing.

Relevancy’s research also finds, when adding hygiene to your verification process it equates to approximately $ 2 million additional dollars in monthly revenue. Email Hygiene is not a cost, it is a profit center.

Improved Deliverability will be based on Marketers utilizing Verification and Hygiene

A key takeaway from last summer’s report from the Relevancy GRoup was, “Real-time email verification is a necessary tactic to ensure that email addresses are valid, but it is an incomplete defense. To truly improve deliverability and suppress against multiple threats, marketers need to adopt hygiene and verification.

Verification is simply a solution to identify invalids, fake emails, and typos. If you want to improve your sender reputation, you must utilize email hygiene to help protect against reputation, fraud, delivery and conversion threats.


In the end, Email Marketers taking advantage of Verification and Email Hygiene outperform those that do not. It is as simple as that! Here at Webbula, these results are not surprising to us. Webbula’s verification and hygiene solution has the power to continue to defend against threats that continue to adapt, evolve, and improve, but simple verification bounce checks are not enough. Marketers need to take advantage of not only verification but hygiene to safeguard against every changing email threats.

So kick off your summer outside, and don’t forget to crack open a fresh bottle of email hygiene.

Leave verification light back in summer 2019, and start this summer with Webbula Hygiene.


Take a moment to check out more articles:

Email Verification and Validation | What’s the Difference? 

Phishing in Troubled Waters 

Sender Reputation and You


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