Every month about 3% of customer data becomes obsolete due to changing conditions. Customers move, get married, change names, or pass away. Whatever the reason this fact is why marketers are always in need of updated and accurate customer contact information. They can either obtain this information by searching for sufficient data or purchasing new data. These options can really lead to time lost, money wasted, and absolutely no guarantee that the information you have purchased is real.
If you’re a marketer you’ve probably heard of data appending and you’re most likely using a data provider to enrich your customer data list. If you haven’t heard of data appending, read “Filling in the missing pieces of your customer data”.
Marketers, we understand you find your favorite data partner and immediately put your road blockers on, but I’m here to tell you it’s truly okay to use multiple vendors. Why is that?
There is only so much data in the US
Data is a part of our daily lives, it is everywhere. We need data to survive like we need water, and what’s crazy is Marketers, publishers, agencies and much more are lacking first-party data to complete their data controlled campaigns. So what do they do? Third party data can help you meet end goals. Which brings me to my next point.
2) Use Multiple Vendors to broaden your reach
Not every provider has the same exact data. So how are you entirely sure that your database is ready for your next campaign? Missing phone numbers, emails, names, or demographic segments, does your data provider really have all of these data points on all of your customers in your database? Probably not, because there is only so much data in the US, and nobody owns all of the data.
Using multiple vendors can help:
- Fill in more gaps to your database
- Broaden your audience
- Discover New Audiences
3) Use Webbula | Our Unique Process of Appends Passes Through our Hygiene Technology
Every company has its ways of collecting the data. But here at Webbula, we have a proven multi-process method of capturing data and stitching it together to ensure the highest quality. Like mentioned above, no one has all the data. What we recommend is use us and then whatever we aren’t able to append pass it to another vendor and allow them to fill in data that we may not have. Or vice versa. If you’re already in love with another data partner, give others like us a shot to see if we can get you more accurate data.
It’s a win for you as the customer as you’re able to maximize the lift and get more from your audience.
Learn more about our Data Appends service here or call 888.993.2285 today.
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