It’s summertime! The sun is beating down on us as we enjoy a dip in the pool and cookouts in the backyard with the family. But for businesses, summer is long gone and it’s time to start focusing on the holidays.
The holidays are a very important time of the year for everyone, especially businesses. If you want major revenue for the year, you need to be able to finish the fourth quarter strong, but Q4 numbers aren’t going to get you there. Running a successful holiday campaign starts months in advance. Retailers must start brainstorming their holiday email campaigns in July. Campaigner states, “up to 38 percent of internet retailers are unprepared for the holiday shopping season as late into the year as of August”.
There’s a reason you hear Christmas in July, it’s not uncommon to start working on your holiday promotional campaigns in the summer. So here are a few tips and tricks to get you ahead of the busy season.
Summer is the time to grow and clean your email lists
The summer season is a bit slow for some retailers, and it’s a great time to take advantage to build and clean up your email subscriber list.
Did you know that an email list can be a ticking time-bomb, ready to explode at any minute? Hidden threats are lurking within your email list that can damage your ability to use your data properly, impact your sender reputation, and directly affect revenue. So before you send out your holiday campaigns, be sure to clean your email data, with Webbula emailHygiene. Our emailHygiene technology can defuse the threats hiding in your email data to ensure safe delivery to your email lists.
It’s important to utilize both email verification and hygiene when you’re cleaning your data. Why? Email verification can identify undeliverable emails containing bounces, greylistings, and typos, but Webbula emailHygiene can go way beyond simple verification and identify harmful emails hiding in your lists such as spam traps, moles, trackers, disposable domains and much more. Learn more about Webbula emailHygiene here.
2. Build: Reactivation Campaigns
Build a reactivation campaign to remind your disengaged customer what they purchased from your company in the past and encourage them to come back by simply offering them promotions. The reason to build a reactivation campaign is to put your brand in front of your customers. You want to be top of mind before the holiday shopping begins in a few short months.
3. Append: Fill in Missing Customer Data
After you’ve cleaned your data and completed a reactivation campaign, another option is to append your data. Every month about 3% of customer data becomes obsolete due to changing conditions. Customers move, get married, change names and pass away. Whatever the reason, this fact is why marketers are always in need of updated and accurate customer contact information. They can either obtain this information by searching for sufficient data or purchasing new data. These options can lead to time lost, money wasted and no guarantee that the information you have purchased is real. Data Appends is the best solution for marketers who need to fill missing or outdated information in their data lists. Learn more about Webbula Data Append here.
4. Plan a Series of Campaigns Leading Up to the Holidays
Once your email data is ready to go, it’s time to focus on creating a series of campaigns leading up to the big holiday promotions. It’s always great to have three to five pre-engagement campaigns before Black Friday arrives. The end goal here is to build up the holiday excitement for your brand and holiday products. It’s also great for collecting insights into offers that will help for Black Friday and other busy holiday shopping days. For example, in your emails mention that the holidays are coming, and create a survey for them to fill out on their preferences this year.
Pre-engagement campaigns are a great way to start a conversation with your contacts before they get bombarded with holiday emails and yours will just be another unread email in the inbox.
Start your holiday campaigns with clean email data. Visit webbula.com to learn more.
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