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2019 Periodic Table of Email Optimization and Deliverability | Presented by Marketing Land and Third Door Media Inc.

2019 Periodic Table of Email Optimization and Deliverability

Email Geeks! If you had the chance to make it up to Boston last week for the Martech Conference, then you would have come across the handy Periodic Table of Email Optimization & Deliverability presented by our friends from Marketing Land and created by Third Door Media. If you haven’t, check it out below.


Just like the document mentions, “Successful email marketing is about more than clicks and opens. An email address is the most valuable piece of information we can collect from our customers”. Here at Webbula, we assist email marketers with the important elements of toxins, traps, and deliverability. 

Webbula is the industry leader in email hygiene and verification services. After you spend countless hours preparing the perfect subject lines, images, and content for your emails, this is when Webbula comes in. We are a very important step in email marketing, that believe it or not is often skipped over. 

Your email data could be a ticking time bomb ready to explode at any given moment. Your data is constantly changing due to people abandoning emails, changing jobs, or other reasons. If you do not keep up with good list hygiene, consequences include landing in the spam folder or worse being put on a blacklist. Since Webbula conducts both verification and hygiene services, we can detect not only verification threats such as bounces, but also threats that only hygiene can detect like complainers, traps, blacklisted emails, and much more in the toxins and traps area of the table. 

This table is a great representation of the Email Industry and what needs to be done to create successful campaigns. Deliverability, Toxins, and Traps are very important items to focus on that are often skipped over if you’re not educated on the importance of list hygiene. 

“Email is so vastly complex, and we knew there was a need for focused content around email optimization and deliverability. We wanted to create an accessible resource for marketers that could help them visualize the email process while also calling attention to the negative elements that can keep us from reaching the inbox.” – Jennifer Cannon, Senior Editor at Marketing Land | Author of the 2019 Periodic Table of Email Optimization and Deliverability. 

Gain the advantage of Webbula emailHygiene 

Using Webbula emailHygiene helps your brand maintain a positive reputation among email hosts, service providers, and consumers. What we do best is tackle the elements under deliverability, toxins, and traps so you don’t have too. 

Email use is only increasing and it is an invaluable marketing tool, so it is imperative to make sure that the emails on your list are real people who want to hear from you. We can help you ensure smooth sailing when it comes to reaching your audience by utilizing the most powerful email hygiene tool-set – Webbula emailhygiene. 

To download a copy for yourself please visit.

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