Programmatic Data
For over a decade, Webbula has provided high end data for audience targeting to the biggest brands in the world. We know accuracy is everything when it comes to the success of your programmatic campaigns. Find Webbula data on your data platform of choice or contact us directly for a custom segment solution that perfectly fits your campaign needs.
Repeatedly validated as one of the most accurate data providers amongst its “jumbo” hashed email weight class.
Our Clients
Our Audience Data is trusted by thousands of companies, agencies, and organizations every day for their audience marketing efforts.
Audience Marketing Campaigns Based on Self-Identified Cross-Channel Behaviors
Our Programmatic Data helps you display ads to the audiences you care about based on self-identified, cross-channel behaviors, not modeled assumptions.
Accelerate data-driven campaigns.
Increase conversion rate.
Deliver ads to the right person, at the right time, on the right device.
Maximize display advertising return on investment.
Download Webbula Taxonomy
Where Does Webbula Programatic Data Come From?
Remarkable marketing starts with exceptional data accuracy.
Our programmatic data is aggregated data from 100+ different sources, including publisher partners, transnational events, social media, surveys, and other data providers.
Our data is industry-leading premium quality. It is:
Self-Reported
Our data is self-reported by the individual. It comes from things like surveys, questionnaires, and interviews.
Deterministic
These are facts, like age, gender, and interests, linked to an identifying piece of information, such as a hashed email address.
Individually-Linked
Each piece of data, such as email address, home, or IP address is linked to a single person. Each person’s linked data is collected in a profile and scored for accuracy.
Custom Curated Segments are available:
Mix and match data points to convert more prospects into valuable customers.
Webbula will collaborate with your team to clearly understand your campaign objectives to help design the best cross-section of our available segments. With our custom programmatic data solution, you will be confident that you are targeting your audience efficiently and effectively.
To learn more, download the Programmatic Data FAQ
Short Shelf Life Segments
Accuracy is maintained through high-velocity signal updates
We use high-velocity signals to update short shelf life segments daily, maintaining the accuracy of our segments with a tighter look-back window. If we don’t find a signal for an individual, we remove that individual from the segment altogether.
By populated only with refreshed data, we ensure that only the latest and most accurate information on that segment is available to our partners.
Where Can You Access Our Data?
Leverage our world-class partner ecosystem of services, technology, and expertise.
As the industry leader industry-leader in data quality, Webbula empowers best-in-class best-in-class data management platforms, brands, and users of advertising data solutions. Access Webbula data through our best-in-class data management platform partners, including:
Committed to Data Privacy: Webbula’s segments remain compliant and vigilant to privacy laws including:
Other Data Solutions
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