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Programmatic Data

Use Webbula’s Best in Class Data to Reach Your Audience With Accuracy that Ensures the Highest ROI

For over a decade, Webbula has provided high end data for audience targeting to the biggest brands in the world.  We know accuracy is everything when it comes to the success of your programmatic campaigns.  Find Webbula data on your data platform of choice or contact us directly for a custom segment solution that perfectly fits your campaign needs.

Repeatedly validated as one of the most accurate data providers amongst its “jumbo” hashed email weight class.

Our Clients

Our Audience Data is trusted by thousands of companies, agencies, and organizations every day for their audience marketing efforts.

clorox
liveramp
Uber
gucci
priceline
the atlantic
hulu

Audience Marketing Campaigns Based on Self-Identified Cross-Channel Behaviors

Our Programmatic Data helps you display ads to the audiences you care about based on self-identified, cross-channel behaviors, not modeled assumptions.

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Accelerate data-driven campaigns.

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Increase conversion rate.

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Deliver ads to the right person, at the right time, on the right device.

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Maximize display advertising return on investment.

Webbula Taxonomy

Download Webbula Taxonomy

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Webbula Programmatic Data Segments 

gender

Demographic

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Political data

Political

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automotive

Automotive

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B2B Data

B2B

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Mortgage data

Mortgage

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Interest & Brand Preferences

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interest data

Hobby & Lifestyle

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Where Does Webbula Programatic Data Come From? 

Remarkable marketing starts with exceptional data accuracy.

Our programmatic data is aggregated data from 100+ different sources, including publisher partners, transnational events, social media, surveys, and other data providers.

Our data is industry-leading premium quality. It is:

self-reported

Self-Reported

Our data is self-reported by the individual. It comes from things like surveys, questionnaires, and interviews.

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Deterministic

These are facts, like age, gender, and interests, linked to an identifying piece of information, such as a hashed email address.

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Individually-Linked

Each piece of data, such as email address, home, or IP address is linked to a single person. Each person’s linked data is collected in a profile and scored for accuracy.

Custom Curated Segments are available: 

Mix and match data points to convert more prospects into valuable customers.

Webbula will collaborate with your team to clearly understand your campaign objectives to help design the best cross-section of our available segments. With our custom programmatic data solution, you will be confident that you are targeting your audience efficiently and effectively. 

To learn more, download the Programmatic Data FAQ

Download our FAQ
webbula data FAQ
short shelf life segments

Short Shelf Life Segments 

Accuracy is maintained through high-velocity signal updates

We use high-velocity signals to update short shelf life segments daily, maintaining the accuracy of our segments with a tighter look-back window. If we don’t find a signal for an individual, we remove that individual from the segment altogether. 

By populated only with refreshed data, we ensure that only the latest and most accurate information on that segment is available to our partners.

Where Can You Access Our Data?

Leverage our world-class partner ecosystem of services, technology, and expertise.

As the industry leader industry-leader in data quality, Webbula empowers best-in-class best-in-class data management platforms, brands, and users of advertising data solutions. Access Webbula data through our best-in-class data management platform partners, including:

Adobe
amazon
Cadent
eyeota
LiveRamp
Lotame
Magenta
OpenX
oracle
salesforce krux
skydeo
transunion

Committed to Data Privacy: Webbula’s segments remain compliant and vigilant to privacy laws including:

CCPA
fcra
FTC
gdpr

Other Data Solutions

Delivery threats

Email Hygiene

Identify hidden and malicious threats like spam traps that email verification alone can’t identify

email verification webbula

Email Verification

Protect your sender reputation by identifying risky invalid, fake, mistyped emails

webbula data appends

Data Appends

Append accurate customer and prospect data for better segmentation and targeting

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