If you have gaps in your data like Swiss cheese, rest assured that you’re not alone. Having quality data is crucial for the success of any business. To run efficient…
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Lead scoring is a highly effective tool for sales and marketing teams who are looking to prioritize their efforts and allocate resources more efficiently. The data already in your email…
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Whether you have been in the email marketing industry for five weeks or 15 years, we all have a unique and beautiful story of how we all started. This is...
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In the past, the term ‘email append’ would make many email marketers cringe. They would stop listening as soon as the words registered in their brain and politely (or not...
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