Relative Articles: Data Quality for the Hospitality Industry Email List Cleaning: 6 Tips for Mastering a Clean, Active Email List to Achieve High Deliverability How Zero-Party Data will Drive Personalisation…
Consumers are becoming savvier about how brands use their personal data. From how their data is being collected, to how it’s being used many consumers feel they are losing control….
An effective marketing automation strategy drives lead generation and the shortest path to purchase. Leveraging the right marketing automation software in your sales and marketing efforts plays a role in: lead…
Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting, marketing automation, email, and more. Traditionally, marketers have used cookies to learn about prospects online. But…
What is Reverse Email Appending? Reverse Email Appending Services is when an opted-in, consenting, and, where necessary, GDPR compliant email address is used to return all other data that may…
Data is a part of our daily lives. It is collected from a variety of sources. It’s is collected when you search the web on your desktop, or on your…
What is Email Appending? Define Append: The definition of “append” is to “add as a supplement.” Email appending is a marketing practice of using near-real-time validation to verify that…
Published on November 17, 2020 From PRWeb Webbula, The Data Solutions Experts, is honored to assist AIMM with its mission and is proud to partner with Truthset to effectively…
Publish Date November 5, 2019. Updated on March 21, 2022 There is no doubt that a big pain marketers face is having to string together data from multiple sources to…
“To bring value, you must be better than a coin flip.” – My Father. Delivering Value My father was not only a brilliant man but an inspiration, and…
I have a confession to make. I was an email volume junkie. Some would have even called me a spammer. I wasn’t purposely doing email wrong. I was doing…
Post from March 2016. Updated on April 14, 2020 Political campaigns have spent increasingly higher amounts on digital ad campaigns over the last several elections. According to Tech for Campaigns,…
Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your…
Every month about 3% of customer data becomes obsolete due to changing conditions. Customers move, get married, change names, pass away, or leave the grid in search of a simple…
The power of Webbula’s Automotive Data drives targeted marketing campaigns, compliance-based rebate and recall outreach programs, direct mail, call-center outreach, and much, much more. With over 114 million automotive records,…
Marketing automation is a proven tactic for driving lead conversion and the shortest path to purchase. But if you’re not getting the great results you hoped for, your data might…
So you want to fire up your marketing efforts, and that in-house email list you’ve been building for years seems like a great place to start. If it’s been awhile…
There’s an old saying: If you keep doing what you’re doing, you’ll keep getting what you’re getting. When you repeatedly market to the same list and the same demographics, your…
Webbula, the industry’s most comprehensive data quality provider, announces the expansion of its data vault with 120 million additional email addresses and 268 million new mobile phone numbers through new…
We often talk about how to identify and eliminate bad email addresses from your database. While removing threats and following email best practices will save you in the long run…