Relative Articles Getting More from Your Subject Line Testing: Case Study with a 43% Increase in RPME Why Email Harvesting is a Poor Method for Growing Your Email List The…
Relative Articles Email Marketing isn’t Easy – It’s Complex – How to build a successful email program Email Sender Reputation – Your Company’s FICO Score IP Warming Basics –…
What is a Reputation Check? To determine the trustworthiness of a sender, ISPs have multiple methods they can use. IP and domain records are two of those techniques that should…
Have you ever wondered what a poor email reputation is? Before we delve into this concept, it’s important to review the basics of email reputation first. What is sender reputation?…
I recently came across a thread on LinkedIn that sparked the topic for this article. As I scrolled through, I was concerned by how many email marketers believe double opt-In…
What is Bulk Email Validation? A bulk email validation service is a real-time server ping that verifies that a number of recipient account mailboxes exist, are currently active, and are…
Publish Date November 5, 2019. Updated on March 21, 2022 There is no doubt that a big pain marketers face is having to string together data from multiple sources to…
“To bring value, you must be better than a coin flip.” – My Father. Delivering Value My father was not only a brilliant man but an inspiration, and…
Email marketing is widely acknowledged as having the highest ROI across marketing activities for most companies. But that reputation has led some companies to put their email programs on autopilot,…
I have a confession to make. I was an email volume junkie. Some would have even called me a spammer. I wasn’t purposely doing email wrong. I was doing…
There are few phrases that can cause an email marketer as much trepidation as “spam trap”. Countless hours of work can explode unexpectedly and lead to a damaged sender reputation,…
Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your…
Imagine how frustrating it is putting a ton of time and hard work into creating your next marketing campaign, growing your email list, only to have it blow up in…
Let’s begin with an example. You have an email list with 2,500 customer contacts on it. From experience, we can tell a lot about what that list is going to…
If you found your way to this blog article, your email list might not be in good shape. Worse yet, perhaps you’re on one or more dreaded blacklists. Since each…
If you found your way to this blog article, your email list might not be in good shape. Worse yet, perhaps you’re on one or more dreaded blacklists. Since each…