We have teamed up with Ongage to present to you a informational report about the power of Multi-Method Email Hygiene, and how it can help to significantly boost deliverability. Email…
A greylisting is simply another way of protecting email users against potential spam attacks. Here’s how it works. A mail transfer agent (MTA) will use a greylisting (or graylisting)…
From the Desk of Webbula CEO, Vince Cersosimo Last month I used this platform to express my concerns regarding the evolution of our industry, specifically in regards to changes brought…
Inbox Pros and Webbula have teamed up to create a white paper, “Increased Deliverability Starts With Good Email Hygiene” to give email marketers tips for best email practices. Marketers…
Fake it till you make it? We live in a world where submitting fake email addresses is increasingly becoming a serious issue. More and more consumers are guilty of doing…
Email Marketing can be an inexpensive way to reach your customers and prospects. Who wouldn’t want to take advantage of this tactic to gain more business and generate a healthy…
What are the ingredients of a good email campaign? Start with good quality content about your brand, wrap it around a nice design, and then hit the send button. Well…
What are the ingredients of a good email marketing campaign? Start with good quality content about your brand, wrap it around a nice design, and then hit the send button….
THE POWER OF EMAIL VERIFICATION AND MULTI-METHOD HYGIENE The Relevancy Group has just released a new research report entitled, “The Power of Email Verification and Multi-Method Email Hygiene” co-sponsored by…
Email marketing remains an extremely effective communications tool and is widely used in a wide variety of industries. Year after year, email continues to prove itself as one of the…
It’s not a surprise that deliverability has always been a struggle for email marketers. You’ve probably come across many articles like this one with advice about how to improve your…
What are Email Phishing Scams? Email phishing scams are one of the most dangerous threats in the email world today and humans happen to be the easiest bait. But what…
Today everyone has an email address, whether it is used for communicating with friends, family, or for business. According to Inc.com, there is 4.6 billion email address in the world…
Your marketing team has been working very hard on the new email campaign, but as you’re completing the final touches you realize you haven’t updated your email lists in a…
The Facts Don’t Lie There always seem to be plenty of news articles debating the death of email. Especially in light of upcoming GDPR changes, Facebook changes, and on-going concerns…
There are few phrases that can cause an email marketer as much trepidation as “spam trap”. These hidden, invisible, lurking threats can be hard to understand and suddenly derail even…
Does your business have an email newsletter that requires sign-ups listed on your website, blogs, and perhaps even your emails? Have you ever noticed an unexplained increase in subscribers over…
If you happen to be a marketer then this article is for you. No matter your role or the size of your company you might want to pause and ask…
Imagine how frustrating it is putting a ton of time and hard work into creating your next marketing campaign, growing your email list, only to have it blow up in…
5 Reasons Why You Need Email Hygiene | Video Does your business send emails for Marketing or Promotion? Or does your agency do it for you? These days no matter…
Many email marketers will eventually find themselves on at least one domain or IP blacklist at some point in their history. Believe it or not, it happens to both good…
Data Privacy Day was established to provoke a discussion and allow individuals and companies to take action to better protect their data. Society is generally unaware of how and why…
Let’s begin with an example. You have an email list with 2,500 customer contacts on it. From experience, we can tell a lot about what that list is going to…
Marketing automation is a proven tactic for driving lead conversion and the shortest path to purchase. But if you’re not getting the great results you hoped for, your data might…
Phishing attacks are on the rise, and they’re more deceptive than ever. An estimated 97% of people globally can’t correctly identify a sophisticated phishing email. Chances are your customers are…
We often talk about how to identify and eliminate bad email addresses from your database. While removing threats and following email best practices will save you in the long run…
WEXFORD, Pa., May 19, 2016 – Webbula, the industry’s most comprehensive data quality provider, announces an expansion to the CloudHygiene product line with the addition of phishing detection technology. The fraud-mitigating…
If you found your way to this blog article, your email list might not be in good shape. Worse yet, perhaps you’re on one or more dreaded blacklists. Since each…
If you found your way to this blog article, your email list might not be in good shape. Worse yet, perhaps you’re on one or more dreaded blacklists. Since each…
Email health starts here. Because your email list has a direct impact on performance and deliverability of your campaign, it is essential to develop a better understanding of your email…
Actually getting your email to the inbox can be harder than you might think given today’s harsh email ecosystem. Monitoring your bounce rate is a good first step, but plenty…
Webbula, the most comprehensive data quality platform on planet Earth, has been named to Chris Marriott’s “3 Impressive Email Companies You Need to Follow in 2016” list. The recognition reflects…
You probably know spam traps are bad but are you sure you don’t have any in your list? Spam traps are email addresses used to lure spammers and block unsolicited…