Email Hygiene Services Email is not dead, in fact, it continues to grow in importance every year. Marketers are utilizing and relying on the speed, personalization, customization and targeting that…
We have teamed up with Ongage to present to you a informational report about the power of Multi-Method Email Hygiene, and how it can help to significantly boost deliverability. Email…
A greylisting is simply another way of protecting email users against potential spam attacks. Here’s how it works. A mail transfer agent (MTA) will use a greylisting (or graylisting)…
From the Desk of Webbula CEO, Vince Cersosimo Last month I used this platform to express my concerns regarding the evolution of our industry, specifically in regards to changes brought…
Inbox Pros and Webbula have teamed up to create a white paper, “Increased Deliverability Starts With Good Email Hygiene” to give email marketers tips for best email practices. Marketers…
Fake it till you make it? We live in a world where submitting fake email addresses is increasingly becoming a serious issue. More and more consumers are guilty of doing…
What are the best practices for welcoming subscribers to your email list? Before you send out an email trying to sell something to your subscriber, you should make a good…
Email Marketing can be an inexpensive way to reach your customers and prospects. Who wouldn’t want to take advantage of this tactic to gain more business and generate a healthy…
What are the ingredients of a good email campaign? Start with good quality content about your brand, wrap it around a nice design, and then hit the send button. Well…
What are the ingredients of a good email marketing campaign? Start with good quality content about your brand, wrap it around a nice design, and then hit the send button….
Have you ever tried signing up for a coupon, or anything else really, by using a fake email address only to have the form immediately turn red and get a…
Email marketing remains an extremely effective communications tool and is widely used in a wide variety of industries. Year after year, email continues to prove itself as one of the…
Your marketing team has been working very hard on the new email campaign, but as you’re completing the final touches you realize you haven’t updated your email lists in a…
Marketers should really appreciate their unsubscribers, but why? Believe it or not, they are doing a big part of your job for you. Think about it for a minute, most…
Does your business have an email newsletter that requires sign-ups listed on your website, blogs, and perhaps even your emails? Have you ever noticed an unexplained increase in subscribers over…
If you happen to be a marketer then this article is for you. No matter your role or the size of your company you might want to pause and ask…
Imagine how frustrating it is putting a ton of time and hard work into creating your next marketing campaign, growing your email list, only to have it blow up in…
The power of Webbula’s Automotive Data drives targeted marketing campaigns, compliance-based rebate and recall outreach programs, direct mail, call-center outreach, and much, much more. With over 114 million automotive records,…
Marketing automation is a proven tactic for driving lead conversion and the shortest path to purchase. But if you’re not getting the great results you hoped for, your data might…
So you want to fire up your marketing efforts, and that in-house email list you’ve been building for years seems like a great place to start. If it’s been awhile…
Phishing attacks are on the rise, and they’re more deceptive than ever. An estimated 97% of people globally can’t correctly identify a sophisticated phishing email. Chances are your customers are…
Webbula, the industry’s most comprehensive data quality provider, announces the expansion of its data vault with 120 million additional email addresses and 268 million new mobile phone numbers through new…
We often talk about how to identify and eliminate bad email addresses from your database. While removing threats and following email best practices will save you in the long run…
As a savvy marketer, you’re probably taking steps to know your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
As a savvy marketer, you’re probably taking steps to understand your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
WEXFORD, Pa., May 19, 2016 – Webbula, the industry’s most comprehensive data quality provider, announces an expansion to the CloudHygiene product line with the addition of phishing detection technology. The fraud-mitigating…
If you found your way to this blog article, your email list might not be in good shape. Worse yet, perhaps you’re on one or more dreaded blacklists. Since each…
If you found your way to this blog article, your email list might not be in good shape. Worse yet, perhaps you’re on one or more dreaded blacklists. Since each…
Achieving a cross-channel understanding of the customer is challenging with constantly evolving technologies and an infinite choice of data providers. Data is a powerful tool for marketers and advertisers, enabling…
Email health starts here. Because your email list has a direct impact on performance and deliverability of your campaign, it is essential to develop a better understanding of your email…
Your email database contains thousands or even millions of addresses. How can you pinpoint the ones that might respond to mobile marketing campaigns? And how can you be sure the…
Actually getting your email to the inbox can be harder than you might think given today’s harsh email ecosystem. Monitoring your bounce rate is a good first step, but plenty…