The Facts Don’t Lie There always seem to be plenty of news articles debating the death of email. Especially in light of upcoming GDPR changes, Facebook changes, and on-going concerns…
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There is no doubt that General Data Protection Regulation (GDPR) is going to impact everyone in the data industry, Webbula included. As we approach May 25th our passion for “Truth…
There are few phrases that can cause an email marketer as much trepidation as “spam trap”. These hidden, invisible, lurking threats can be hard to understand and suddenly derail even…
If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customers is priority number one. And…
Does your business have an email newsletter that requires sign ups listed on your website, blogs, and perhaps even your emails? Have you ever noticed an unexplained increase in subscribers…
Register Now Webbula is excited to announce that we are attending four Future of Email Conferences this year. Our First event will be next week May 3rd in San Diego….
Industry Veterans Larry Karipides and Dave Sanders bring over 40 years of combined experience to Webbula Webbula is proud to announce that industry veterans Larry Karipides and Dave Sanders will…
If you happen to be a marketer then this article is for you. No matter your role or the size of your company you might want to pause and ask…
Here at Webbula, we talk a lot about why it is important for businesses to regularly keep up with email hygiene in order to deploy a successful email campaign, but…
Imagine how frustrating it is putting a ton of time and hard work into creating your next marketing campaign, growing your email list, only to have it blow up in…
An email list can be a ticking time-bomb, ready to explode at any minute. There are hidden threats lurking within in your email lists that can damage your ability to…
Most businesses likely have a web form present somewhere on their website for capturing important customer and prospect contact information. That web form probably consists of the standard name, street…
Spring is finally here once again, which means it’s time to start thinking about a little Spring Cleaning. Since you are already thinking about freshening up your home, and switching…
Webbula is proud to partner with Ongage to spread the word about Email Hygiene Best Practices to Increase Deliverability. On March 27th at 2pm EST you can find Ongage and…
Every month about 3% of customer data becomes obsolete due to changing conditions. Customers move, get married, change names, pass away, or leave the grid in search of a simple…
Does your business send emails for Marketing or Promotion? Or does your agency do it for you? These days no matter where those emails originate, you should be relying on…
Programmatic Media Buying is here to stay. It is impossible to estimate what percentage of current ad buying is being done programmatically, but there is no doubt it is on…
Bounces. What are they? And no we are not referring to basketballs bouncing or bouncing on a pogo stick, we are talking about a different kind of bounce. The kind…
Many email marketers will eventually find themselves on at least one domain or IP blacklist at some point in their history. Believe it or not it happens to both good…
The power of Webbula’s Automotive Data drives targeted marketing campaigns, compliance based rebate and recall outreach programs, direct mail, call-center outreach, and much, much more. With over 114 million automotive…
Data Privacy Day was established to provoke a discussion and allow individuals and companies to take action to better protect their data. Society is generally unaware of how and why…
Political campaign managers and marketers face the same challenges today that more traditional agencies and businesses face – an increasingly fragmented audience spread across a multiplying variety of platforms, media…
Let’s begin with an example. You have an email list with 2,500 customer contacts on it. From experience we can tell a lot about what that list is going to…
For the past eight years Webbula has been hard at work building incredible best-in-class solutions that assist marketers of all sizes. Innovative solutions that lead the way in Email Marketing,...
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STAMFORD, CT – December 8, 2017 – Webbula is proud to announce the integration of Webbula’s dataVault with Tru Optik’s Data Management Platform as part of the OTT Data Marketplace....
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Our crack team of Data Scientists spent the last few weeks pouring over billions of bits of data in search of the secrets behind Santa Enterprises. For those of you...
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Whatever term you happen to use, validation, verification, bounce check, or some variation on that theme – email hygiene is the cornerstone upon which every email marketing campaign should start….
It stands to reason that the home of data quality, Webbula, was born on this singularly perfect data day of October 10th (10.10). Since its inception in 2009, Webbula has…
September has already been a busy month for Webbula. Just in the first few weeks we launched insightData, went on our work retreat, and started to work on our fourth…
Webbula is thrilled to expand our products in response to the growing demand from our customers. Webbula is now proud to present insightData. This upgraded audience targeting technology will give…
Webbula is thrilled to be attending the Future of Email Conference in Chicago this year. This free September 7th event is the perfect place for industry leaders to discuss and…
Hello again to our Webbula friends and family! We are back with another employee spotlight. This month we are featuring our fearless jack of all trades, our Chief Operating Officer,…
Marketing is always evolving. From the early days of print advertising to today’s targeted advertising online, marketing has become a three-part system where every piece works together. Traditional, email and…
Which would you rather have? A giant cell phone that you carry with a battery pack, or would you rather have your small convenient iPhone. What about televisions? Do you…
Big data is big business. As more and more data providers strive to feed the growing demand for deep audience insights, the quality of the data being offered can drop…
It is May, which means it is time for another edition of Webbula’s employee spotlight. We are proud to introduce the first member of our marketing team Casey Chambers. Casey…
How has 2017 been so far for you? Have you seen success in your marketing efforts or have they been stagnant? Trends and new technology make the marketing world evolve…
Coupons and incentives are a crucial part of the shopping culture of today. If a consumer can get a discount of a product at one store, they are not going…
Well it has been a busy month for Webbula, between our retreat and all the trade shows, this will be the first employee spotlight blog in a few weeks….
Bad data can be the most infuriating thing in the world for marketers and agencies. We see this all the time with our customers. Organizations will acquire or purchase a…
As a consumer of content, signing up for an email list can always be a risky maneuver. Do you end up with informative and creative emails discussing a topic you…
Our February Employee Spotlight will be focusing on our Business Development Executive, Rich Kuminkoski. Rich is always ready to make a joke or discuss our favorite Pittsburgh sports around our…
Webbula might be based north of Pittsburgh, but we like to travel. In fact, starting this month, our Webbula team will be crisscrossing the United States to attend different trade…
Webbula wants to help your company succeed. We pride ourselves in the ability to help our customers deliver fantastic email campaigns. Webbula believes that data quality is an important aspect…
We hear the word fraud every day. Fraud could be used in various contexts, but it always relates back to the standard definition. Fraud is a deception that results in…
Society today is about always getting more. We want to find a deal so we get more than what we paid for. We want to have a better experience than…
Welcome to the first employee blog at Webbula. Once a month we will be giving you an insider’s glimpse into the wonderful world of Webbula and the employees that make…
It is still winter, but we hear buzzing. No, we are not hearing bees. Our minds are buzzing because we are talking about honeypots. Honeypots are a popular topic at…
Happy New Year! 2017 is here and it is time to list all of our New Year’s Resolutions. The next few weeks our lives will revolve around advertisements for weight…
The holiday season is here and just as The Elf on the Shelf® is watching to see if your children are behaving, Webbula can help make sure your emails are…