The new Red Pill Email List Hygiene & Validation Guide helps marketers select the best vendor for their email list hygiene and verification services. Because data quality is a critical…
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The steps your customers go through when they engage with your company are collectively known as your customer journey. The journey might include browsing online, experiencing your retail location, contacting…
Marketing automation is a proven tactic for driving lead conversion and the shortest path to purchase. But if you’re not getting the great results you hoped for, your data might…
In today’s ever-changing marketing ecosystem there is an infinite amount of data available. Marketers find it challenging to identify high-quality data that works. Learn how to find updated, fresh…
So you want to fire up your marketing efforts, and that in-house email list you’ve been building for years seems like a great place to start. If it’s been awhile…
It’s that time of year and back-to-school presents a huge opportunity for retailers. This infographic provides a quick glimpse of the $68 billion dollar opportunity, and how you can leverage…
Phishing attacks are on the rise, and they’re more deceptive than ever. An estimated 97% of people globally can’t correctly identify a sophisticated phishing email. Chances are your customers are…
There’s an old saying: If you keep doing what you’re doing, you’ll keep getting what you’re getting. When you repeatedly market to the same list and the same demographics, your…
Webbula, the industry’s most comprehensive data quality provider, announces the expansion of its data vault with 120 million additional email addresses and 268 million new mobile phone numbers through new…
We often talk about how to identify and eliminate bad email addresses from your database. While removing threats and following email best practices will save you in the long run…
Webbula is pleased to announce the integration of Webbula’s more than 200 million mobile device IDs into Oracle Data Cloud BlueKai Marketplace. This new integration expands upon Webbula’s current data…
As a savvy marketer, you’re probably taking steps to know your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
WEXFORD, Pa., May 19, 2016 – Webbula, the industry’s most comprehensive data quality provider, announces an expansion to the CloudHygiene product line with the addition of phishing detection technology. The fraud-mitigating…
You’ve worked hard to build a quality in-house list through subscribers, transactions, and lead generation, but limited insights mean limited revenue and relevancy. Imagine if you had even more information about...
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If you found your way to this blog article, your email list might not be in good shape. Worse yet, perhaps you’re on one or more dreaded blacklists. Since each…
Two types of data face off on the ice. Which will be victorious for your marketing? Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting,…
It’s time clean out the closets! Spring cleaning leaves us feeling refreshed, renewed, and optimistic — like anything is possible. Clearing out the “junk” from your email list can have…
Good email practices not only drive sales and foster positive customer relationships. They also help you stay out of trouble. Poor sending habits can result in loss of productivity, legal…
Achieving a cross-channel understanding of the customer is challenging with constantly evolving technologies and an infinite choice of data providers. Data is a powerful tool for marketers and advertisers, enabling…
RampUp 2016 Panel Highlight Webbula joined a team of panelists at the industry-leading AdTech event, RampUp, to share insights on targeting the right individuals. See Webbula’s point of view on how…
Email health starts here. Because your email list has a direct impact on performance and deliverability of your campaign, it is essential to develop a better understanding of your email…
Your email database contains thousands or even millions of addresses. How can you pinpoint the ones that might respond to mobile marketing campaigns? And how can you be sure the…
Politicians and lobbyists spend big dollars on campaigns and agendas. By some estimates, as much as $5 billion will be spent on the current presidential election. Of that enormous sum,…
Despite rumors of its death, email is alive and well. With an average ROI of $44 per dollar spent, email as a marketing channel is certainly worth your attention. It’s…
As a business, you provide a valuable product or service to your customers, but are you targeting the right individuals with value? By utilizing a differentiated data asset that goes…
Six billion. That’s a whole lot of emails. Certainly far more than we could have imaged when we started in 2009. In fact, we didn’t start off imaging that at…
Actually getting your email to the inbox can be harder than you might think given today’s harsh email ecosystem. Monitoring your bounce rate is a good first step, but plenty…
Why Sender Reputation Matters The email marketer’s job seems easy. Craft the perfect message, click send, and wait for leads and sales to pour in. Unfortunately, it doesn’t always work…
WEXFORD, Pa., Feb. 11, 2016 – Webbula announces a strategic data integration with LiveRamp, the leader in data onboarding and connectivity services, to increase the availability of its audience data…
Series Introduction: The email address is one of the most important assets of any company, perhaps the most important. It’s how you connect your audience to the digital experience—the transaction,…
Webbula, the most comprehensive data quality platform on planet Earth, has been named to Chris Marriott’s “3 Impressive Email Companies You Need to Follow in 2016” list. The recognition reflects…
You probably know spam traps are bad but are you sure you don’t have any in your list? Spam traps are email addresses used to lure spammers and block unsolicited…
Valentine’s Day is about love, romance, and — for marketers — opportunity! Last year V-Day shoppers spent an estimated $19 billion, mostly on flowers, jewelry, and clothing. Many advertisers target…
You’re probably doing a lot right when it comes your email list. You may be removing bounces and looking for suspicious addresses. Maybe you only send to opt-ins and responders….
WEXFORD, Pa., Jan. 8, 2016 – Webbula, the most comprehensive data quality platform on planet Earth, has launched a new premium B2B data offering within Lotame’s Data Management Platform. The…
Every holiday season, sales and marketing managers around the world rejoice as their sales numbers tick up, up, up….then plummet following the holiday shopping season. While some of the drop-offs…
Every year around this time you’re bombarded with messages themed around “New Year, New You.” While a new you may be well in the works, we think that the New…
2016 is shaping up to a busy year here at Webbula, and we are excited to launch our new blog in anticipation. As the data web expands every millisecond, so…