Bad data can be the most infuriating thing in the world for marketers and agencies. We see this all the time with our customers. Organizations will acquire or purchase a…
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As a consumer of content, signing up for an email list can always be a risky maneuver. Do you end up with informative and creative emails discussing a topic you…
Our February Employee Spotlight will be focusing on our Business Development Executive, Rich Kuminkoski. Rich is always ready to make a joke or discuss our favorite Pittsburgh sports around our…
Webbula might be based north of Pittsburgh, but we like to travel. In fact, starting this month, our Webbula team will be crisscrossing the United States to attend different trade…
Webbula wants to help your company succeed. We pride ourselves in the ability to help our customers deliver fantastic email campaigns. Webbula believes that data quality is an important aspect…
We hear the word fraud every day. Fraud could be used in various contexts, but it always relates back to the standard definition. Fraud is a deception that results in…
Society today is about always getting more. We want to find a deal so we get more than what we paid for. We want to have a better experience than…
Welcome to the first employee blog at Webbula. Once a month we will be giving you an insider’s glimpse into the wonderful world of Webbula and the employees that make…
It is still winter, but we hear buzzing. No, we are not hearing bees. Our minds are buzzing because we are talking about honeypots. Honeypots are a popular topic at…
Happy New Year! 2017 is here and it is time to list all of our New Year’s Resolutions. The next few weeks our lives will revolve around advertisements for weight…
The holiday season is here and just as The Elf on the Shelf® is watching to see if your children are behaving, Webbula can help make sure your emails are…
Black Friday is right around the corner. The biggest sales day of the year for many businesses and the kickoff to the highly lucrative holiday shopping season. Shoppers spend more…
7 factors to consider when shopping for data Big data is big business. As more and more data providers strive to feed the growing demand for deep audience insights, the…
When it comes to your email list, there’s a potential haunted houseful of threats creeping around and wreaking havoc on your campaign ROI. Identify these threats and eliminate them using…
We turned 7 today! What a journey it has been. Starting from an ESP in our early years, and blossoming into the handsome data technology company we are today. We’ve…
WEXFORD, P.A., Sept. 29, 2016 – Webbula, one of the industry leaders in providing marketable deterministic data, announced today that it has successfully achieved EU-U.S. Privacy Shield certification with the…
Dirty data might cost you more than you realize. Typos, outdated or incomplete information, spam traps, and other threats mean your messages don’t reach their intended recipients. This will cost…
Earlier this month, inbox.com officially notified their users that their 10+ year old free email address service will be discountinued. Users have until September 30, 2016 to upgrade to a…
Yahoo confirmed a massive data breach impacting 500 million users, which is a staggering 300 million more than initially thought by industry experts. This breach is already being labeled as…
Web forms are a handy tool for capturing that oh-so-important customer and prospect contact information. Chances are your website has a contact form with spaces for street address, email, and…
The ability to reach your customers on their phones and desktops, in email, and wherever they’re browsing online has a major impact on your bottom line. According to the data…
The health of your email list has a direct impact on the performance of your campaign. By understanding your email health and risks through a comprehensive email health checkup,…
The new Red Pill Email List Hygiene & Validation Guide helps marketers select the best vendor for their email list hygiene and verification services. Because data quality is a critical…
The steps your customers go through when they engage with your company are collectively known as your customer journey. The journey might include browsing online, experiencing your retail location, contacting…
Marketing automation is a proven tactic for driving lead conversion and the shortest path to purchase. But if you’re not getting the great results you hoped for, your data might…
In today’s ever-changing marketing ecosystem there is an infinite amount of data available. Marketers find it challenging to identify high-quality data that works. Learn how to find updated, fresh…
So you want to fire up your marketing efforts, and that in-house email list you’ve been building for years seems like a great place to start. If it’s been awhile…
It’s that time of year and back-to-school presents a huge opportunity for retailers. This infographic provides a quick glimpse of the $68 billion dollar opportunity, and how you can leverage…
Phishing attacks are on the rise, and they’re more deceptive than ever. An estimated 97% of people globally can’t correctly identify a sophisticated phishing email. Chances are your customers are…
There’s an old saying: If you keep doing what you’re doing, you’ll keep getting what you’re getting. When you repeatedly market to the same list and the same demographics, your…
Webbula, the industry’s most comprehensive data quality provider, announces the expansion of its data vault with 120 million additional email addresses and 268 million new mobile phone numbers through new…
We often talk about how to identify and eliminate bad email addresses from your database. While removing threats and following email best practices will save you in the long run…
Webbula is pleased to announce the integration of Webbula’s more than 200 million mobile device IDs into Oracle Data Cloud BlueKai Marketplace. This new integration expands upon Webbula’s current data…
As a savvy marketer, you’re probably taking steps to know your audience on a deeper level. Maybe you gather details on demographics and purchase history. Perhaps you use modeling to…
WEXFORD, Pa., May 19, 2016 – Webbula, the industry’s most comprehensive data quality provider, announces an expansion to the CloudHygiene product line with the addition of phishing detection technology. The fraud-mitigating…
You’ve worked hard to build a quality in-house list through subscribers, transactions, and lead generation, but limited insights mean limited revenue and relevancy. Imagine if you had even more information about...
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If you found your way to this blog article, your email list might not be in good shape. Worse yet, perhaps you’re on one or more dreaded blacklists. Since each…
Two types of data face off on the ice. Which will be victorious for your marketing? Marketers and advertisers need reliable, accurate audience data for cross-device campaigns—like ad targeting, retargeting,…
It’s time clean out the closets! Spring cleaning leaves us feeling refreshed, renewed, and optimistic — like anything is possible. Clearing out the “junk” from your email list can have…
Good email practices not only drive sales and foster positive customer relationships. They also help you stay out of trouble. Poor sending habits can result in loss of productivity, legal…
Achieving a cross-channel understanding of the customer is challenging with constantly evolving technologies and an infinite choice of data providers. Data is a powerful tool for marketers and advertisers, enabling…
RampUp 2016 Panel Highlight Webbula joined a team of panelists at the industry-leading AdTech event, RampUp, to share insights on targeting the right individuals. See Webbula’s point of view on how…
Email health starts here. Because your email list has a direct impact on performance and deliverability of your campaign, it is essential to develop a better understanding of your email…
Your email database contains thousands or even millions of addresses. How can you pinpoint the ones that might respond to mobile marketing campaigns? And how can you be sure the…
Politicians and lobbyists spend big dollars on campaigns and agendas. By some estimates, as much as $5 billion will be spent on the current presidential election. Of that enormous sum,…
Despite rumors of its death, email is alive and well. With an average ROI of $44 per dollar spent, email as a marketing channel is certainly worth your attention. It’s…
As a business, you provide a valuable product or service to your customers, but are you targeting the right individuals with value? By utilizing a differentiated data asset that goes…
Six billion. That’s a whole lot of emails. Certainly far more than we could have imaged when we started in 2009. In fact, we didn’t start off imaging that at…
Actually getting your email to the inbox can be harder than you might think given today’s harsh email ecosystem. Monitoring your bounce rate is a good first step, but plenty…
Why Sender Reputation Matters The email marketer’s job seems easy. Craft the perfect message, click send, and wait for leads and sales to pour in. Unfortunately, it doesn’t always work…