Email Marketing can be an inexpensive way to reach your customers and prospects. Who wouldn’t want to take advantage of this tactic to gain more business and generate a healthy ROI? You’re sending emails to persuade people to buy your products and services, so how are they going to learn more about your products? By visiting your website. Generating an email campaign has a lot of benefits – like growing your business, generating a good return on investment, and also increasing traffic to your website which helps increase subscriber engagement.

One effective way to bring more traffic to your website is to start with a successful email campaign. And that has a few steps to take into consideration before you click the send button.

1. Clean Email Lists = An Increase in Website Traffic

Step one. You’re creating an email campaign, who are you targeting it too? Where is your list coming from? Did you buy it? If your list is older, or you are guilty of buying a list, hygiene should be the first step. Webbula cloudHygiene is the solution you need. Unlike other providers, cloudHygiene goes beyond simple verification and detects hidden email threats using multi-method email hygiene. A simple verification provider can tell you if your emails are valid or invalid, have typos, bounces, and grey-listings. Multi-Method Email Hygiene not only detects those issues, but also identifies spam traps, honeypots, moles, seeded trackers, disposable domains, bots and other hidden threats that can impact your campaign. So before you send out your email campaign, check out how multi-method email hygiene can help you.

2.  Segment your lists by Customer Interests
One of the most important concepts to pay attention to when it comes to email marketing, and gaining website traffic is targeting your subscribers properly. Find out their interests, hobbies, etc; and use this data to send out relevant information to them. Webbula insightData is a powerful solution that can not only help you better target your customers by category, but also help fill in the pieces you may be missing. If you’re sending emails that they have no interest in, they will end up not opening, engaging, or even unsubscribing. At initial sign up, try having an option where they can check mark their interests and what they would like to hear about. This is an easy step you could implement in order to help segment your lists.

3. Monitor Metrics (Website and Email)
Monitoring your email, website, and social media metrics is huge part of running a successful email campaign. If your click-through rates are suffering, it’s time to go back to the drawing board to create better email copy, or think about designing a new call to action offer or even the placement of it. Email Service Providers (ESPs) usually provide a tool to check up on your metrics. It’s good to keep an eye on the average session time and how many visits, page views, clicks, and the bounce rate from your emails.

4. Landing Pages should corresponded with your Email Campaigns

If you want to increase traffic to your website, it’s good to have a landing page that is relevant to the content you are sending out in your emails. This landing page will give your viewer more information, after reading your email. Include your CTA button in a good area, to lead viewers to your landing page. In this case there are two CTA buttons in one email, “Shop” next to both offers. Something you cannot miss.

5. Include Social Media Accounts in your Emails
Another great way to receive visibility on your website, and get your brand well known is to include social media sharing icons in your emails. This is a great way to gain more followers on all social media platforms, and enhance your visibility on your website.

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Conclusion

If you take the time to put together a successful email marketing campaign, it will encourage your subscribers to read through your email, click on your content or offers, and end up on a custom landing page. Not to mention gaining more followers on social media. In the end, follow these steps in order to drive more traffic to your website and you’ll be jumping for joy.

Learn more about how Webbula cloudHygiene is critical to the success of email campaigns and take it for a FREE Test Drive today!

 

Read more in these Intelligence Reports:

The Trouble with Disposable Domains

Is Email A Goner?

Phishing in Troubled Waters