Email health starts here. Because your email list has a direct impact on performance and deliverability of your campaign, it is essential to develop a better understanding of your email health and risks through a comprehensive email health checkup.
Complete the quiz for a custom analysis. We will provide you with a list of suggested email regimens. From there, you can decide if you would like to move forward with a free diagnostic test of your email list. You provide the list and we provide you with a comprehensive email intelligence report.
Check Your Email List Health
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Thanks for checking your email list health with us! Select “View Questions” to view your assessment. You will be receiving an email communication shortly regarding your personal assessment.
Question 1 of 8
Do your email campaigns have a bounce rate higher than 5%?Correct 1 / 1PointsIncorrect / 1 Points
You should aim for a deliverability rate above 95%. To experience optimal deliverability, email verification is recommended to identify bounces, greylistings, and typos in your list and experience improved deliverability and conversion.
Question 2 of 8
Does your email list have typos or duplicates?Correct 1 / 1PointsIncorrect / 1 Points
Typos affect your deliverability by delivering to the wrong recipient, or even worse, a spam trap affecting your reputation and credibility. Duplicates also affect your brand reputation and credibility by sending to the same email recipient twice. Typos and duplicates can occur easily through form submission and order entry mistakes, but can be fixed just an easily with email verification. Leave it to Webbula CloudHygiene to sort out the bad and provide a list of suggested corrections for your email list.
Question 3 of 8
Are you receiving a high number of complainers reporting you as spam?Correct 1 / 1PointsIncorrect / 1 Points
Complainers can be addressed in a number of ways: 1) You can send them an opt-in form to reevaluate their email preferences and interests. 2) Highly Exposed Emails (HEE) are involved in a cyber security breach and are likely to report emails as spam due to the large influx of spam in their inbox. They are likely to abandon the email account eventually due to inbox fatigue and become spam traps. Webbula CloudHygiene identifies HEE’s so you can avoid complainers and spam traps. 3) You’re in business to make money, so sending relevant email campaigns that convert should be a top priority. Webbula Data Enhancement leverages data intelligence to segment and identify email subscribers, so recipients don’t have to complain about your irrelevant content!
Question 4 of 8
Are you only mailing to opt-ins?Correct 1 / 1PointsIncorrect / 1 Points
Even an opted-in email address might be a spam trap, a dummy account meant to find and block spammers. Mailing to opt-ins is a good email practice, but be aware that spam traps could still receive your email, seeded trackers could open it, and robots might click. Webbula recommends a double opt-in strategy paired with email hygiene to formulate a complete understanding of your email health.
Question 5 of 8
Do you purchase third-party email lists?Correct 1 / 1PointsIncorrect / 1 Points
A purchased email list is usually a bad idea. Even an “opted-in’ purchased email list is harmful to your campaign because those subscribers have not opted-in to your campaign! Email addresses on a purchased list might have been scraped from the web, or they could be a pure spam trap waiting to ruin your sender reputation. It’s best to stick to first-party subscriber data and enhance it with additional data points through Webbula Data Enhancement.
Question 6 of 8
Are you generating optimal open and click-through rates to meet your campaign conversion goals?Correct 1 / 1PointsIncorrect / 1 Points
Email segmentation and personalization is proven to improve open and click-though rates, by using data intelligence to enhance your list with further insight, allowing you to create more relevant content matched to the customer’s attributes. Webbula Data Enhancement makes it super simple to get more information about your customer such as name, email address, shopping preferences, hobbies, lifestyle choices, political leanings, and more. Don’t be afraid to get personal with your customers!
Question 7 of 8
Are you re-engaging inactive subscribers and purging after a period of inactivity?Correct 1 / 1PointsIncorrect / 1 Points
Even opted-in email addresses can turn into spam traps. Email providers consider user engagement as part of your sender reputation. If a user hasn’t opened of clicked on your emails over a period of time you need to calculate the risk versus reward and their chances of making a purchase. More isn’t necessarily better when it comes to email. Routinely removing the “dead weight” can boot deliverability overall.
Question 8 of 8
How are you proactively managing your email list today (select all that apply)?Correct 4 / 4PointsIncorrect / 4 Points