If you found your way to this blog article, your email list might not be in good shape. Worse yet, perhaps you’re on one or more dreaded blacklists. Since each blacklist provider has different criteria to flag offenders, it can be difficult to pinpoint the exact sending behavior that triggered your offense. You might feel like you’re on a deserted island, unable to communicate with the outside world and unsure how to get help.
The good news is there are ways you can proactively address your email list health. Webbula is here to help with comprehensive methods to work your way off the blacklist or avoid it altogether.
Follow these six steps to get back to business as usual:
- Perform a free Email Health Check.
You could pay a provider to analyze your list for potential problems, but Webbula offers this service at no cost. Start with a free email health check to understand problem areas to focus your efforts on.
- Clean your list.
Every day new threats arise, old email address become spam traps, prospects’ interests change, and ESPs and ISPs modify standards for deliverability. It’s difficult for you to stay on top of your list hygiene in-house. Choose an experienced provider that offers both hygiene and verification to ensure your list is squeaky clean.
- Remove bounces.
A “soft bounce” indicates a temporary delivery issue for a valid email address, such as a full mailbox or a vacation auto-reply. While you should keep an eye on your soft bounces, the “hard bounce” is what you really need to worry about. A hard bounce means the email address is invalid and permanently undeliverable. Sending to a hard bounce enough times will hurt your sender reputation and land you on the blacklist. Removing all hard bounces is a step in the right direction for optimal email health.
- Practice good sending habits.
Bad sending habits expose your email marketing to systems meant to detect spammers causing you to be blacklisted. The most common bad sender habits include sending to everyone, sending to purchased lists, or sending only to responders. While sending to responders might seem like a best practice, it can get you in trouble. Read more on why this sending habit and others can land you on the blacklist.
- Learn more about sender reputation.
ISPs use sender reputation to gauge your credibility and make sure you’re not a spammer. Your reputation is based on several factors, including complaints from recipients, spam traps you hit, and whether your recipients open and click on your messages. Learn more about improving your sender reputation.
- Understand the harsh email environment.
Marketers face an ever-changing and often harsh environment where active threats can infiltrate their data and wreak havoc on campaign performance. Within the email ecosystem there are blacklist agents, email address providers, ESPs, and ISPs. Read more about how these providers play a role in your email deliverability and sender reputation.