Web forms are a handy tool for capturing that oh-so-important customer and prospect contact information. Chances are your website has a contact form with spaces for street address, email, and phone number. Maybe you offer a white paper in exchange for an email address, or perhaps you have a newsletter subscription box. On the surface, a web form seems like an easy, straightforward, and inexpensive way to build your list or respond to customer needs—and it is. A word of caution, however. A web form is also a potential gateway for spam and other threats to enter your email list. The reasons why might surprise you…
How bad data creeps in through your web form
- Your potential customers (a.k.a. people who are good leads and actually interested in your offers) enter incorrect emails on purpose to avoid getting marketing messages from you. A special type of these false email addresses is known as disposable domains, which will bounce and can eventually turn into spam traps.
- Interested parties innocently and unknowingly enter a typo into your web form. As above, these will bounce and can become spam traps.
- Fraudsters, spammers, and bots submit malicious information to track your campaigns and promote their fraudulent behavior.
The result of any of these scenarios is the same: Your campaign ROI suffers. Bogus, bouncing or disposable emails can land you on the blacklist and hurt your sender reputation. That means that even your good addresses won’t receive your messages. You could lose your ability to send email altogether. By some estimates, bad data costs U.S. businesses $3 trillion annually in remediation, downtime, wasted resources, and lost opportunities.
Protect your forms in real time
The good news is that you can protect your web forms in real time and prevent bad data from entering your list in the first place. Tools like Webbula’s CloudHygiene can be integrated into web forms to identify potential threats, typos, and disposable domains in real-time as they’re being entered into your web forms. This will help you avoid emails that will bounce as well as email threats that are deliverable. For best results, an automated decision tree can prompt the web form submitter to enter a valid email or correct a typo before submitting.
Your list is one of your most valuable assets. Ensure you’re taking the garbage out and keeping your list crystal clean with high-quality customers and prospects. Contact Webbula today to learn how you can prevent threats in real time with CloudHygiene integrated via API.