Inbox Pros and Webbula have teamed up to create a white paper, “Increased Deliverability Starts With Good Email Hygiene” to give email marketers tips for best email practices.
Marketers face increasing challenges when it comes to email deliverability due to email providers becoming more and more savvy to the type of content recipients want to see in their inboxes. There are many issues that can cause poor email deliverability rates such as – abandoned email addresses, hidden email threats, and sending mass emails at one time – and that’s just to name a few.
It is really important to understand that to make an impact, quality over quantity is the way to go. If you’re sending a blast email to a list of 300k with high negative engagement it can hurt your reputation more than if you send to a list of 2k with low engagement. The quality of your list is the keystone to having good email deliverability. It is the foundation in which successful email campaigns are built.
Your email deliverability rates may also be decreasing if you’re only relying on Verification to clean your lists. Verification is rapidly becoming an incomplete defense to the hidden threats in your email data. Verification is only capable of detecting typos, greylistings and bounces – but what about spam traps, honeypots, bots, malicious moles, phishing attacks and more? Multi-Method Email Hygiene is the only solution you need to help your deliverability efforts before you send out your next email campaign. These are just a few of the important topics you will see in the whitepaper.
Download the whitepaper and you will discover:
✓ What’s causing your Poor Deliverability
✓ What is the Importance of a Clean Email List?
✓ Email Best Practices
✓ Best Practices to Improve Email Hygiene
✓ What kind of Problems does Email Hygiene Solve?
✓ How does it help Deliverability?
NOW AVAILABLE FOR DIRECT DOWNLOAD!