insightData

True Data Intelligence

Webbula insightData reveals the unknowns in your marketing picture

Enhance your customer list with missing information like emails, addresses, phone numbers, and demographic segments. With insightData you will truly understand who your customers are, their interests, and their cross-channel behaviors to better enable sending targeted and effective email campaigns.

Watch this video overview of Webbula insightData

What are some of the ways insightData is used?

Merging

We can merge, compare, and update data from different sources, years, or systems all into one easy to use data set.

Adding

Missing important pieces or unsure of the accuracy of older records, we can easily update and fill in the holes in your data for you.

Discovering

Need addresses attached to email addresses, or vice versa? We can discover more about your current data and connect the dots for you.

Illuminating

Personalize your messaging by learning more about your customer data, hobbies, interests, income, and much, much more.

Targeting

Easily create audience targeted data across multiple channels, including mobile. Deliver relevant messaging to the most relevant audience.

And More

Webbula insightData is an incredibly powerful toolset, contact us directly to learn more about how you can harness it for your specific needs.

Learn more about how insightData can work for you

Formulate a sophisticated customer understanding, target individuals across various devices, and deliver the most relevant experience through consumer data that is:

Authoritative
not modeled

Deterministic
not probabilistic

Self-Reported
directly from the individual

The Right Data for the Most Relevant Audiences

Webbula’s insightData is the industry-leading service that includes more than 87% of all Americans constantly updated, cloudHygiene rated, and pulled from over 100+ sources – giving you the data you need to target your customers across all channels, including mobile. Grow and enhance your customer list through Webbula’s data append solution so you can understand your customers, their interests, and cross-channel behaviors while adding missing information like emails, addresses, phone numbers, and demographic segments. Deliver relevant ads at the right time to the most relevant audiences with industry-leading, premium data quality.

Our data comes from a multitude of sources including internet providers, surveys, searches, government records, subscriptions, licensing boards, municipal directories, telephone and office machine hookups, 10Ks and other SEC filings, attendee registers, DBAs, web site registrations, incorporations, business magazines and newspapers, yellow page and business white page directories, county courthouse records, memberships, annual reports, automobile records, postal service information, and much more.

330 MM
Email Addresses

220+ MM
Mobile IDs

370+
Data Points

340 MM
Cookies

How we create audiences with data

Our data begins with a multitude of sources, including publisher partners, surveys, transactional events, social media, and other data providers. Webbula receives the data and applies CloudHygiene to mitigate fraud. WebbuScore is then applied to score the survey data for accuracy. Once complete, Webbula sends the data to on-boarders for ad targeting campaigns.

Webbula has more than enough data to satisfy the most hungry campaigns.

Over 1,200 brands, from non-profits to Fortune 100 companies, rely on Webbula data intelligence.