Authoritative
not modeled
Deterministic
not probabilistic
Self-reported
directly from the individual
How we create audiences with data
Our data begins with a multitude of sources, including publisher partners, surveys, transactional events, social media, and other data providers. Webbula receives the data and applies CloudHygiene to mitigate fraud. WebbuScore is then applied to score the survey data for accuracy. Once complete, Webbula sends the data to on-boarders for ad targeting campaigns.
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Webbula has more than enough data to satisfy the most hungry campaigns.
Over 1,200 brands, from non-profits to Fortune 100 companies, rely on Webbula data intelligence.
Quality over quantity without sacrificing scale
Where does our data come from?
See why our data is authoritative, deterministic, and self-reported.
Interested in our data segments
Download our full taxonomy to see how you can develop new campaign revenue streams.
Audience Targeting Data
Learn more about data segments and how to create targeted ad campaigns
