Have you ever tried signing up for a coupon, or anything else really, by using a fake email address only to have the form immediately turn red and get a message that says something like, “Invalid Email, try again”? This happens because that webform is connected to an Application Program Interface that connects it to something like Webbula’s cloudHygiene. The reason for the “invalid email, please try again” message is that Webbula has the capabilities to check if the information you entered is valid or not. All of which happens in relative real-time.
But what is API?
An API is a set of tools and protocols used to incorporate 3rd party applications to enhance the capabilities of your website. Essentially, APIs are there to connect your website directly with outside vendors. While there are many types of APIs, for use with websites or applications, we are primarily talking about web development usage. In particular when it comes to webforms and the collection and validity of the data they collect.
Why should you incorporate an email validation API in your Webforms
There are many reasons why it’s important to incorporate Webbula’s cloudHygiene API in your webforms. It reduces the amount of bounces, and bogus emails you receive, its more optimizable, and it helps your sales force become more focused. Think about it, if you have a webform on your site allowing people to sign up for more information on your product, then each submission goes into a rotation to your salesforce. If some leads turn out to be bogus, it interferes with people’s chances of receiving good leads.
Are those enough reasons to talk you into incorporating an email validation API in your webforms? If not, then let’s mention that it also takes away window shopping, and helps with double opt-ins. Of course, this is not a replacement for good list hygiene, it is simply here to protect yourself while doing double opt-ins.
The most common concern when we speak about APIs in webforms is the amount of implementation time. After all website visitor attention spans are shrinking by the day. Here at Webbula, our average response time to check a consumer email address is 0.8 to 1.2 of a second. With that kind of speed there should never be a problem, but if you’re still concerned, one helpful suggestion is to move your email address box higher in the form so that when visitors are filling out the rest of their information, the email has enough time to process.
Now that we discussed what an API is and why you should use one in your webform, let’s take a look at 4 common myths.
4 Common Myths
Myth: I shouldn’t do it because I will lose traffic and visitors
Two reasons why that is false. One, Bots and Moles are something you don’t want in your webforms anyways. These aren’t real submissions, so why would you want to accept their submission? Two, Unlike other providers, Webbula’s solution is customizable. For people who are more conservative we can give you a stronger option, someone who is less worried, a less restrictive option.
Myth: I don’t need it, I have organic traffic.
Although you may have some organic traffic, it’s better to save yourself from the possibility of harmful threats like bounces, bot submissions, and traps. After all, your form is open to the public.. Webform spam is a huge issue a lot of website owners are dealing with. The truth is if you have any sort of place on your website where you’re collecting customer information, you will most likely get hit with spam submissions, not all traffic is good organic traffic.
Myth: Hygiene/Verification is meant to as a replacement to Double-Opt In
It’s simply a supplement to help you implement DOI so that you do not send confirmation emails to an email that is going to bounce or Disposable Domains. Sending to bounces adds up over time and can tarnish your sender reputation. Again, this is not a full replacement to Email Hygiene and Verification, you should regularly continue to still clean your email lists from hidden email threats.
Myth: It’s so hard to integrate
It is far from hard to integrate, in fact it can be implemented within 24 hours, and the great thing about it is it does not impact your traffic or harm conversions.
Integrating Webbula’s cloudHygiene API saves you a lot of time and money. It detects whether an email is valid or invalid at the same time as the visitor is typing. Although this is not a replacement for a regular hygiene and verification protocol, this is something you should think about integrating into your webforms. After taking a look at these common myths, and answers, it should be a no brainer that your next step should be to start using an API. And Webbula is here to help you do just that.
Webbula cloudHygiene is the world’s most comprehensive multi-method email threat identification solution. We don’t believe that standard validation, verification, or bounce checks are enough to be a safe marketer in today’s environment. It is time to go beyond verification and that is why we built Webbula cloudHygiene. A combination of verification, multi-method email hygiene, and social media authentication. Built on over 30+ customizable filters – including several exclusive partnerships that are available nowhere else in the industry, Webbula is as close to data perfection as we can get it. Our cloudHygiene is constantly being tested, challenged, and improved. We are working to stay one step ahead as the world is constantly changing, and new data is being formed daily.
Put the power of Webbula cloudHygiene to work for you today. It’s easy, we even offer a totally FREE Trial – just so you can try it yourself.
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