WEXFORD, Pa., May 19, 2016 – Webbula, the industry’s most comprehensive data quality provider, announces an expansion to the CloudHygiene product line with the addition of phishing detection technology. The fraud-mitigating filter enhances Webbula’s ability to detect scammer emails used in phishing attacks in marketing lists.
As online phishing attacks continue to grow, online fraud is estimated to cost U.S. organizations $6.4 billion by 2018, according to an Aite Group study. Webbula helps brands avoid phishing attacks by identifying bad domains and IP addresses that destroy brand reputation and marketing revenue.
“Marketers have a growing need to protect and disassociate their email channel from reputationally damaging emails. When fraudulent email addresses exist in your list, they expose the security of your IP, domain, and other private information, but most of all they create a negative correlation in your email channel. Essentially, when you mail to fraudulent email addresses, like phishers, you are then associated with them. It’s critical to identify these emails and protect your email marketing channel,” explains Douglas Egeth, Chief Operating Officer of Webbula.
The comprehensive Webbula CloudHygiene platform is the only platform to provide a bundled approach to real-time email hygiene and verification. Hygiene identifies deliverable harmful emails like moles, trackers, disposable domains, and over 189MM+ traps via an exclusive relationship with the world’s largest Honey Pot purveyor. Verification identifies undeliverable bounces, greylistings, and typos. Today, Webbula’s expanded technology now safeguards brands, mailing resources, and campaign ROI from phishing email addresses in their marketing lists.
Webbula is the most comprehensive data quality platform on planet Earth. Since 2009, our technology and world-class partner ecosystem have enabled us to provide sophisticated multi-channel solutions to our clients via CloudHygiene, Data Enhancement, and Online Audience Targeting. Webbula data technology enables marketers to mitigate email delivery threats, enhance email lists, and create actionable audiences for ad serving. For more information, visit https://webbula.com.