Michelle Muller
Senior Marketing Manager, Lead Generation
Partnering closely with sales, product, and marketing operations, Michelle emphasizes clean data, thoughtful segmentation, and measurable outcomes to help teams move beyond guesswork and improve performance across the funnel.
Professional Bio
Michelle Muller is a strategic marketing leader at Webbula, focused on driving pipeline, improving lead quality, and supporting sustainable revenue growth. With nearly two decades of experience across B2B, SaaS, and data-driven organizations, she brings a practical, results-oriented approach to aligning marketing and sales around how buyers actually engage.
Before joining Webbula, Michelle held senior marketing and business development roles where she led go-to-market initiatives, optimized CRM and lifecycle programs, and improved conversion performance across digital channels and events. Her work centers on building integrated campaigns that strengthen both brand credibility and measurable pipeline impact.
Outside of work, Michelle supports mission-driven organizations, including volunteer consulting with a nonprofit focused on supporting U.S. Armed Forces veterans and serving as a peer mentor with Pennsylvania Women Work. She values creating new experiences for her children while also sharing in the things they love, and enjoys hunting, fishing, hiking, cooking, and spending time with her family and friends.
Areas of Expertise
Marketing Strategy, Lead Generation, B2B Demand Generation, Product Marketing, CRM
Experience Highlights
Michelle has driven meaningful growth by building scalable marketing automation programs, establishing strong brand foundations, and executing go-to-market strategies that deliver results. As a leader, she focuses on putting the customer experience first, taking accountability, speaking truth when it matters, and building sustainable solutions that prioritize long-term value over short-term wins.
Be the leader you wish you had.- Simon Sinek