You probably already know, but Oracle has decided to exit the advertising business. The public release of this information was last week, and Oracle Data Marketplace is scheduled to be wound down in September 2024. This is obviously a big change in the adtech space. So, what does that mean for Webbula and you?
The great news is that you can still find Webbula’s accurate and reliable data on the most trusted marketplaces you know and love. Webbula’s data is deterministic, self-reported, and third-party verified through Truthset. Quarter after quarter, Webbula stands out with top-performing data across key segments. Our unwavering commitment to providing high-quality, reliable data services remains at the forefront of everything we do.
Where to Find Webbula’s Data
Webbula’s high-quality data services are available through a variety of platforms and partners like:
| Adobe | Magenta |
| Amazon | MadHive |
| Basis | Nexxen |
| Beeswax | Sabio |
| Cadent | Simpli.fi |
| Experian | StackAdapt |
| FreeWheel | The Trade Desk |
| Google DV360 | TruAudience |
| Infillion | Xandr |
| LiveRamp | Yahoo! |
| Lotame |
These platforms ensure that you can leverage Webbula’s data to enhance your marketing efforts across various channels and campaigns.
Big News: We Have the Political Audiences You Need!
Webbula provides political data based on independent, self-reported surveys. While most data providers rely on voter registration, we take it a step further to ensure the targeting is based on what voters actually say. This political information, paired with the many data points Webbula provides, ensures your audience is custom-tailored for you. This approach offers the greatest potential for messaging and ROI.
What Clients Can Expect Moving Forward
As we navigate through Oracle’s exit from the advertising business, Webbula remains committed to ensuring a seamless transition and continued excellence for our clients. Here’s what you can expect:
- Seamless Transition: We are dedicated to making this transition as smooth as possible for our clients currently using the Oracle marketplace. Our team is here to support you every step of the way, ensuring you can find our data, our taxonomy, and our first-class customer support.
- More Segments: Webbula is constantly adding data sources that are self-reported and verified. This data is submitted to Truthset each quarter to ensure our accuracy.
- Custom Solutions: We not only provide the data, but we can also customize it based on the needs of your company and campaign. Let us help you put together the perfect audience for you!
Conclusion
Oracle’s exit from the advertising business marks a new chapter, not just for the industry but also for Webbula and our clients. We remain dedicated to providing exceptional data solutions and look forward to leveraging this transition to further enhance our services.
We encourage all our clients to reach out with any questions or for further information. Together, we will navigate this change and emerge even stronger, continuing to lead with innovation and excellence.
