How does email hygiene impact deliverability and inbox placement?

Email hygiene reduces the number of bounces, spam traps, and inactive contacts you send to—three issues that signal poor list health to inbox providers and email service providers, who closely monitor sender reputation. A poor reputation can result in your emails being filtered into the spam folder, reducing the effectiveness of your campaigns. When your list is clean, providers trust your sending behavior, which leads to stronger inbox placement and fewer messages filtered as spam.