It all started with an ATV ride along the Allegheny River.
While navigating rough terrain and obstacles, a group of friends realized an even bigger obstacle for many organizations – email marketing. As they traversed the trails, and may have gotten lost on the way, they navigated their inspiration towards creating an easier and better way for organizations to send email campaigns.
In the early days, Webbula started as an Email Service Provider (ESP), but quickly realized the harsh email and marketing data environment affecting campaign deliverability and sender reputation. On a quest to improve email campaign metrics, Webbula focused all resources on developing in-house data quality intelligence for marketing and advertising.
Today, Webbula’s data technology enables marketers to mitigate email delivery threats, enhance email lists, and create actionable audiences for ad serving. Webbula is headquartered outside of Pittsburgh, Pennsylvania and delivers data quality to brands ranging from Fortune 100 companies to small businesses.