How do I scrub my email list?
So, what does it mean to “scrub my email list and why do we avoid using the word “scrub” when talking about this process? When saying you should never allow a provider to scrub or clean your email list for you, what we mean is that Email Verification and Hygiene should only present the data and help you analyze it. They’re not authority figures who make decisions for you – that’s your job. You take the results of their guidance and use them how you see fit.
By utilizing an email verification and hygiene solution, you can save yourself the individual hassle of sending emails and then waiting for a bounce. Shop around for a few email verification and email hygiene providers that could potentially fit your needs, send them all the same sample list, and see which results are best.
Why you should clean your email list
You might need to clean your email lists for a few reasons, such as making sure you’re only ever contacting active addresses. Or, say you’re collecting emails from prospective customers; you’d want to ensure they were real and accurate before sending any marketing materials their way.
An email scrubbing service can help you verify email addresses in a pinch. It’s simple to use and can save you a lot of time and effort when it comes to managing your email list.
How often should you scrub your email list?
If you want to avoid potential issues with your email list, then it’s important to keep an eye on your metrics and activity. This way, you can tell when it’s time for a cleaning. For example, if you’re using a verification API for your forms, make sure to run your list through an email verification provider at least once per year.
How much does it cost to clean an email list?
The quality of your email list cleaning service hinges on the provider you select. Most providers have a credit system where you’re charged per email address, and this can be customized based on frequency, list size, and other factors.
What is the best email list cleaning service?
There is no specific answer to this question. The fact is the best email list cleaning service is determined by your specific needs. Try out more than one email verifier tool before you decide on which to use for your needs. Testing a sample of your email list with a free bulk email list cleaner will help you determine who is the best fit for you. If even after using an email verification solution, you’re still having trouble with deliverability or reputation, it may be time to explore email hygiene solutions.
What is email hygiene?
There can be many dangers lurking in your email inbox, including bots, short-term domains, spam traps, and more. Email hygiene is the best defense against these threats, helping you identify them, keep your lists safe, and improve deliverability.
Having a clean email list is vital to maintaining good deliverability, but it’s only one step. You should follow all best practices, including utilizing a rapid email verification solution. To keep your rates up, see the steps below.
- Keep an eye on your inactive subscribers and general engagement levels
- Send high-quality content that engages your subscribers
- Monitor your sender reputation and verify your IP address
How accurate are email validation services?
Email validation services quickly and efficiently identify threats in your email list, saving you time and energy. These tools check the syntax of each email address on your list, then use a variety of methods to verify whether the email address is valid, invalid, or unknown.
Email verification is not a be-all, end-all solution to keeping your address lists safe. While it can help you determine whether an email is valid or invalid, there are other criteria that must be met in order for an email to be classified as truly clean. This includes protection against spam traps, bots, temporary domains, and more.
This is why you need email hygiene too.
Why should email marketers utilize email verification and email hygiene together?
If you want to identify invalid email addresses on your list, bulk email list cleaning solutions are good. But, spam trap emails often go unnoticed because they are considered active. That’s where email hygiene comes in – it’s more dependable.
At Webbula, we don’t give you a definite answer about which email addresses are spam traps. Instead, we label the emails by how harmful they could be to your future marketing campaigns, from most to least. That way, you can make more informed decisions about what steps to take next.
Even when we do everything ‘right,’ bad things can still happen that are beyond our control. For example, a wrong address might end up on your list before you can catch it or a competitor can mark you as spam which could then negatively affect deliverability or damage your sender reputation.
