Webbula’s Email Verification Service will identify invalid, fake and typo email addresses before you send your email campaign. This will help to improve your Email deliverability rates, and protect your sender reputation.
A Complete Email Verification Service for Every Email Marketer
In order to protect against malicious intent and maintain a valid sender reputation, using an email verification service is essential. By validating the email addresses of your contacts and leads in real time, you can guarantee that only valid emails are sent out from your sender workspace. Implementing an email verification service like Webbula allows you to greatly reduce the potential for spam or unsolicited messages, and keep your sender’s domain reputation in check.
Regardless of the size of your business, embracing these necessary measures can prevent a wide range of negative outcomes in the future and help ensure that messages arrive exactly where they’re intended – only valid emails!
Our Email Verification Service can be used to help you with:
Informed Prospecting: By verifying email addresses before you contact them, you can be sure that you are reaching out to the right people.
Reduce Email Bouncing: Email bouncing is when your email cannot be delivered to the recipient’s inbox. This can happen for a number of reasons, but most often it’s because the email address is no longer valid. By verifying emails before you send your email campaign, you can reduce email bouncing and improve your Email deliverability rates.
Increased Email Opens and Clicks: If an email address is invalid, your email campaign will never reach its intended recipient. As a result, your Email Campaigns will have lower email open and click-through rates.
Improved Sender Reputation: Sender reputation is how ISPs judge whether or not to deliver your email. If you have a high email bouncing rate, it will damage your sender reputation and could result in your emails being marked as spam. Email Verification Services can help you avoid these problems by verifying that an email address is valid before you send your email campaign.
Customer Decision Capabilities: Email Verification Services can help you improve your customer decision-making process by verifying that an email address is valid before you add it to your email marketing list.
Direct response marketing strategies: By verifying that an email address is valid, Email Verification Services can help you improve your direct response marketing strategy and prevent undeliverable email messages.
Email Verification for Smarter Marketers
Email Verification Services can help you improve your email marketing strategies by verifying that an email address is valid before you add it to your email marketing list.
Reduce Email Marketing Costs: Email Verification Services can help you reduce your email marketing costs by verifying that an email address is valid before you add it to your email marketing list.
Improve Email Deliverability: Is your email deliverability as good as it could be? Email Verification Services can help improve it by verifying that an email address is valid and exists before you add it to your marketing list. Email addresses that are invalid or do not exist will never get your message, so you’re wasting time and money emailing them.
Ensure Compliance with Email Marketing Regulations: Email Verification Services can help you comply with email marketing regulations by verifying that an email address is valid before you add it to your marketing list. By verifying emails in advance, you can avoid accidentally emailing people who have opted out of receiving Email communications.
Save Money on Email Marketing: Email Verification Services can help you save money on your by verifying that an email address is valid before you add it to your list. This way, you won’t waste time and money emailing people who can’t be reached.
Protect Your Email List from Spammers: Email Verification Services can help you protect your email list from spammers by verifying that an email address is genuine and exists. This way, you can be sure that only people who are interested in your content receive your emails.
Prevent In-Form Data Collection Issues: By immediately screening for mobile user email typos, you can avoid losing opportunities to connect with potential customers.
Prevent Aging Email Issues: To keep your data accurate and prevent any marketing issues, clean up your files regularly. Great marketing begins with excellent data accuracy.
Webbula Email Verification Identifies:
Invalid Emails
Identify emails that will hard bounce before you hit send
Fake Emails
Identify emails that never existed or no longer exist
Typo Emails
Identify and correct emails that want to hear from you
“Webbula’s granular reporting allows us to make meaningful insights about data quality when clients want to talk metrics but we also know senders have a lot on their plates.”
Mike Marshall
Head of Customer Support at Reachmail
Reduce email marketing mistakes and sleep better at night.
Why Work with Us?
Hundreds of companies, agencies, and organizations rely on our data solutions every day
What is Email Verification?
Email verification is the process of ensuring the emails on your marketing email list are tied to a legitimate inbox. The process is a simple SMTP ping to the server to identify if the email is invalid, valid or unknown based on bounces, typos, or greylistings.
What are the Benefits of Email Verification?
The Email Verification Service is beneficial for companies in a number of ways:
- Reduce Email bounces by up to 98%
- Increase Email deliverability
- Improve Email sender reputation
- Save time and money on Email marketing campaigns
- Gain insights into customer behavior
- Improves the accuracy of your data
- Improves customer engagement
- Lowers spam complaints
- Protects you from data security and privacy fines.
- Provides guidance on your data collection methods
- Improves campaign performance
Email Verification vs Hygiene: Why you need more than Verification?
Email hygiene identifies problem email accounts in your marketing email list, including harmful active, deliverable email addresses hiding in your email data. These harmful email threats include spam traps, honeypots, malicious moles, temporary domains, bots, screamers, seeded trackers and more.
Webbula combines email verification and email hygiene into one deliverability service. We identify, flag, and share with your actual risks involved in using these email addresses. You have the opportunity to choose which risks you’re willing to take and which ones you are not.
Email Verification, Email Hygiene and Double-Opt in: Why do you need all three?
Some marketers mistakenly believe that if they have double opt-in in place of, then they don’t need to practice email verification and hygiene. However, email verification should be used in conjunction with double opt-in to ensure that you are only emailing good, deliverable addresses.
Double opt-ins cannot help with:
Typo email addresses: Double opt-ins confirm the email address by sending an opt-in email to that address. However, if the subscriber never receives the confirmation, then the email was entered incorrectly.
Disposable domain email addresses: Disposable domain email addresses are temporary, free email addresses created by recipients who click the double opt-in to receive coupons or discount codes. These email addresses appear to be the best possible customer. They’ve double opted in, clicked a link, downloaded a coupon, and made a purchase.
But, they aren’t real. Disposable domains have a lifespan of minutes, hours, or days before they disappear and begin harming your email deliverability. In addition, they are connected to a public inbox. If that email is ever used to change a password, or it contains medical, payment, or other sensitive information, then that information is available to the public.
Bots: Bots are designed to locate sign-up forms on the web and submit fake email addresses. They’re not harmful, but the cumulative effect of fraudulent signups can negatively impact your sender reputation, open, click, and conversion rates. Bots are capable of opening and clicking through your emails. They pass real-time verification because they look like legitimate email addresses. Only email hygiene can identify bots in your email list.
Email Sender Reputation and Why it Matters
Keep your list clean with email verification and hygiene regularly to protect your reputation from active and inactive email threats in your marketing email lists. A few steps you can take are:
- Take control of your sign up process.
- Validate email addresses at point of entry. (webforms)
- Use double opt-in on top of regular list cleaning.
- Don’t ever purchase email lists.
- Regularly clean your list with verification and hygiene
How Email Verification Improves Deliverability
Within the span of one month, 3% of your data becomes obsolete due to peoples natural life changes such as moving, jobs changes, abandoning old addresses and more.
If you’re not cleaning your email list frequently, this could drastically impact your email deliverability.
Because of this, it’s essential to clean your email list with an email database verification and hygiene service to improve your deliverability. Email verification will identify valid and invalid email addresses such as bounces, typos and greylistings. Email hygiene will go above and beyond and identify those active email threats that verification doesn’t identify including spam traps, moles, bots, honeypots, seeded trackers and more.
How should email marketers develop good Email List Hygiene practices?
The first step is to make sure you’re only sending emails to subscribers who have opted-in to receive communications from you. You can do this by ensuring that all of your sign-up forms contain a double opt-in option. This means that after subscribing, the subscriber will need to confirm their subscription via an email before they start receiving any content from you. This helps to weed out any bad email addresses that may have been entered by mistake, or worse, by someone trying to deliberately harm your email deliverability.
Another good practice is to keep an eye on your unsubscribe rate. If you see that a significant number of people are unsubscribing from your emails, it’s a good indication that you’re not providing the kind of content that they’re interested in. Try to experiment with different types of content and see what works best for your audience.
Finally, make sure that you’re regularly cleaning your email list. Remove any inactive subscribers, bounced emails, and spam complaints from your list. These can all negatively impact your deliverability.
By following these simple tips, you can help ensure that your emails always reach their intended recipients. Email hygiene is an important part of any email marketing strategy, so don’t neglect it! Here are a few other steps:
- Develop a list cleansing Policy
- Fix typos in your email list
- Remove suspicious emails
- Protect from bot sign-ups with reCaptcha
- Check for throwaway email addresses
- Suppress your complainers from regular campaigns
- Monitor for blocklist regularly with a tool like MXToolbox
- Educate your team with a data policy document
How to Grow Your Email List
If you’re ready to grow your list, here are a few great ways to do it organically rather than purchasing a list.
Make it convenient
Convenience is key. The easier and more effortless you make it, the more subscribers you’ll have. Consider a landing page, homepage sign-up box, exit-intent popups, static sign-up forms, an email field at checkout, call to actions in your social media bios, or a floating smart bar.
Get personal
Make a connection with your audience by being relatable and personable. This can be achieved through the use of images, videos, or even just by writing in a more casual tone. Use humor, tell stories, and give your subscribers a glimpse into your world so they feel like they know you. When people feel like they have a personal connection with you, they’re more likely to stick around.
Consider your offer
What are you offering your subscribers in exchange for their email address? Make sure it’s something valuable that they would actually want. It could be a discount, free shipping, exclusive content, or early access to new products or sales. Whatever you decide, make sure it’s something that will entice people to sign up.
Be transparent
Be transparent about how their data will be used. Also, ask them what you can do better to improve their customer experience. For example, conduct a survey, personalize content based on the information subscribers provide, or offer multiple subscription types to fit their needs.
Don’t forget the law
Make sure you’re compliant with laws like the GDPR and CAN-SPAM. This includes getting explicit consent from subscribers, providing a way for them to opt-out of your emails, and being clear about who you are and how subscribers can contact you.
Clean your email list
Use email hygiene and email verification to reduce and remove email threats. Consider a real-time API integrated lead data verification tool to verify subscriber information at the point of entry.
How should you use Email Metrics to Diagnose Email List Health?
If you’re feeling uncertain about the health of your email list and don’t know where to start, email metrics can help you determine whether your email list is in good health or if there are some issues that need to be addressed. Here’s how:
Opens, clicks, conversions and revenue by acquisition source
Take a peek at your acquisition programs. If you’re bringing in a lot of subscribers through them, but those subscribers are not converting into sales, then you have an issue and need to seek email verification and hygiene.
Welcome email engagement
Your welcome email is key to setting the tone for your future interactions. If you see a high number of bounces or unsubscribes from your welcome email, this could be an indication that people on your list are not interested in what you have to offer.
List growth rate
If your list isn’t growing, or worse, it’s shrinking, that’s a sign that you need to take a close look at your list. Email verification and hygiene can help ensure that your list is full of engaged, interested subscribers.
Email deliverability
If you’re not getting your emails delivered to the inbox, it doesn’t matter how great your content is. Email verification can help ensure that your messages are getting where they need to go.
Email reputation
Your email reputation is key to deliverability. If you have a bad reputation, your emails are less likely to make it to the inbox. Email verification can help you build and maintain a good reputation so that your messages always get through.
Engagement
If your subscribers aren’t opening or clicking on your emails, they’re not going to be very engaged. Email verification can help you make sure that your list is full of people who are actually interested in hearing from you.
Unsubscribes and spam complaints
If you have a lot of people unsubscribing or marking your emails as spam, that’s a bad sign. Email verification can help you keep your list clean so that you don’t have to worry about these problems.
Navigation link clicks
Use your link click map to analyze if your navigation links are receiving any clicks. Links that have zero to only a few should be replaced with links to sections and pages on your site that receive the most traffic. Use frequent A/B testing to determine the highest converting links or calls to action.
Clicks per clicker
If you’re sending a newsletter with multiple links, take a look to see how many of your subscribers are clicking on multiple links. Use the “clicks-per-clicker” metric.
Divide the total number of clicks by the number of subscribers with at least one click to get the ratio. Use this to compare your different messages to one another and analyze to determine what causes higher or lower click to clicker rates.
Early opt-outs
A consistent low rate of opt-outs is healthy, however, if you have a higher percentage of opt-outs after people receive the welcome email(s) or first few regularly emails you probably missed something. Evaluate which pages and content people subscribe on most often. Then, take a look at the content included in your emails, does it match up? If not, your subscribers may not be getting the type of information they expect in your emails.
Why should you consider a Real-Time API Email Verification Tool ?
Email list hygiene should be a priority for any business that relies on email to reach their target market. A real-time API email verification tool will help you keep your lists clean and improve your sender reputation, which will result in more emails being delivered to the inbox. Email verifiers will also help you avoid blocklists and improve your IP reputation.
There are many email verification tools on the market, but not all of them are created equal. You’ll want to choose a tool that offers a real-time API so you can verify emails in real-time, as opposed to batch processing. This is important because it allows you to verify emails as they are entered into your system, which will prevent bad data from getting into your database in the first place.
Below are a few other benefits of a real-time API verification and hygiene tool:
- Eliminate data errors at the point of entry
- Eliminate bot attacks
- Standardize your data quality
- Improve lead quality for better prospecting
- Customer decision capabilities
- Direct response marketing strategies
- Confirm the accuracy of U.S. consumer information
- Names
- US addresses
- Phone numbers
What does Email Verification Protect?
Email verification will save your list from bounces, typos and greylistings. However, it cannot protect you against more malicious email threats such as spam traps, temporary domains or bots.
See why you need email verification and email hygiene below.
How do I use an Email Verification Service?
Using the Email Verification Service is simple:
1) By clicking here, you will be able to talk to a Webbula Data Expert and create an account.
2) Sign into your account and upload your Email list.
3) We will return your email list to you, as well as a report with a column next to each address specifying whether the emails are invalid, valid, or unverified.
4) You and your team can now remove any invalid email addresses from your email list, based on the data Webbula provided.
5) You are free to send your next campaign to the list.
What should I Know Before I Start?
Before you start using the Email Verification Service, there are a few things you should know:
- The Email Verification Service is not 100% accurate. However, it will greatly reduce the number of email bounces you experience. This is why you need to go a step beyond verification and utilize email hygiene.
- You will need to have a valid Email address in order to use the Email Verification Service.
- The Email Verification Service is best used in conjunction with other Email marketing tools, such as an Email list cleaning service.