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The Trouble With Bots

Does your business have an email newsletter that requires sign-ups listed on your website, blogs, and perhaps even your emails? Have you ever noticed an unexplained increase in subscribers over a very short period of time? Of course, you hope it was from real people interested in your product or service, but more than likely when you see this happen it is probably caused by bots. Whenever you decide to create a signup form or a survey online, you should be prepared to deal with fake information submitted by people who are signing up in a hurry and make a mistake, people playing pranks, or bots.

Unfortunately, if you send, or receive, or gather email data then you know that spam can affect you in many ways. Bots specifically are a type of spam that can be a huge hassle when it comes to the sign-up forms on your website.


What is a bot?

Short for Robot, bots are a program designed to locate sign up forms on the web and submit fake email addresses and other information. They can even open emails and click your links inside.

While a few of these sign-ups might not be harmful, the cumulative effect of fake sign-ups can lead to a negative impact to your sender reputation, hurt your open-click and conversion rates and also loosen the bond between you and your ISP. Simply by filling your email data with false, misleading, or inaccurate addresses or domains – or worse.

So why are bots messing with your sign up process? What do they get out of doing that? Here are two reasons.

  • Bots want to game the system. Workers in the Affiliate world get paid by how many emails are submitted. So if people aren’t submitting their information, then they aren’t getting paid. It is a system that can be rife with fraud.
  • Hacking for individual information. We live in a world where hackers are constantly looking for ways to steal information. It’s very common, and unfortunately is not going away any time soon.


How you can Avoid Bots

  1. Double opt- form – Using double opt-in is a great solution because once a customer signs up for your emails, they will receive a confirmation link to continue the signup process. This is made to assure that real people are signing up for your emails, and not bots.
Test Questions – It’s difficult for a fake email (bots) to act as a real person, and by simply having test questions to your sign up process may help eliminate the number of fraudulent bots in your email lists. Captcha and reCaptcha are especially good at mitigating bots.

If you’ve already utilized these two options to avoid bots, and they still seem to be ending up on your list, then it’s more important than ever to call Webbula for help. Webbula is not like any other verification provider, we go beyond simple email verification and combine Email Verification, Email Hygiene, and Social Media Authentication into one powerful solution called Webbula emailHygiene. Verification providers can tell you if an email bounces, but we can do that even better adding the detection of malicious moles, spam traps, zombies, seeded trackers, phishing attacks, disposable domains and much more that are hiding in your data as well. We do it all, and Webbula emailHygiene is the solution you need for detecting the bots in your email data.

To learn more about bots or other hidden threats lurking in your email data, see our recent blog post, and webinar. If you want to learn more about Webbula emailHygiene please visit us at


If you found this Intelligence Report helpful, you might enjoy these as well:

What’s Hiding In Your Email?

Spam Traps: Ignorance Is Not Bliss

Understanding Hard and Soft Bounces

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