DISCOVER THE WEBBULA DIFFERENCE
Hundreds of today’s leading and emerging brands, agencies and media planners use Webbula’s Email/CRM Data Hygiene Solution to reach and exceed online marketing campaign objectives. Marketers need more accurate email communications to drive higher performance metrics when they reach the inbox. Webbula constantly updates our data to assure customers acquire the most up-to-date and accurate information possible. Webbula customers depend on our data services to power their online sales, marketing, and research efforts. Webbula has created the absolute best-in-class performance, speed, and flexibility email data hygiene platform to protect your valuable mailing resources, critical sender reputation, and financial investment. Webbula’s purpose built proprietary technology combined with unique filters, complex algorithms, and exclusive suppression files has made harmful emails a thing of the past. We are more accurate than others in this Hygiene space because we established some really groundbreaking partnerships. Webbula works exclusively with the largest spam trap purveyor world-wide to ensure our clients receive the cleanest and safest returned results possible. The end result – Webbula rapidly transforms risky data segments into stable, ready to onboard into your Email Service Provider – push Send Data Segments. Email data hygiene prior to deployment has moved beyond “best practice” into an absolute necessity for the modern marketer to ensure deliverability, maintain a positive sender reputation, and mitigate emailing hazards. Webbula eliminates potential threats and traps that prevent you from earning revenue!
WHY USE EMAIL/CRM DATA HYGIENE?
The best and brightest enterprise marketers embrace standard CRM Data Best Practices. These include a repeatable, trusted CRM Data Hygiene Process to ensure a data segmentation approach has a positive impact on a campaign’s key performance marketing objectives and revenue growth by ensuring invalid or damaging, but deliverable, email addresses are properly segmented out prior to launch. To ensure and properly model likely customer engagement, it is best to add Webbula’s Social Media Authentication into existing scoring models to enhance a model’s actual and predicted activity along with the recency and frequency metrics from past engagements.
HOW IT WORKS
Customer provides Webbula with an email data file via Batch File, API, or our Online User Interface. Webbula check’s each email address and determines if deploying any email marketing campaign to the email address is hazardous to the senders Reputation, Inbox Deliverability, or Customer Conversion inhibitor. We can also, if customer requests it, verify if the email address is in Webbula’s Social Media Database. If a match is not found, our proprietary technology attempts to verify it in social media. When a match is found, Webbula flags the email to indicate the email address was associated with a known social media platform. With every verification project, Webbula’s system generates a Hygiene Project Executive Summary in a Microsoft Excel spreadsheet format to summarize results delivered for each project processed. This often provides valuable insights for customers and agencies to have a meaningful discussion about the email data file source and future process enhancements to better manage internal email data files.
Email Hazards We Flag
Sender Reputation Hazards
including Spam Traps, Honey Pots, Malicious Moles, Litigators, Blacklisted Email Domains, Disposable/Temporary Email Domains, SMS Domains, Seeded Emails, …
Inbox Deliverability Hazards
including Syntax Errors, Improper Formatting, Spelling & Typo Errors, Invalid Mail Exchange Records, Historic Bounces, Duplicate Emails, …
Customer Conversion Hazards
including Harmful Domains, International Addresses, Known Complainers, System & Role Account Emails, Bogus Usernames, Profanity…
- Remove potentially harmful data
- Remove undeliverable data
- Definitions updated daily
- Corrections filter for misspellings and typos
- Choose from over 20 filters
- Customizable B2C, B2B, and Other file profiles
- Scan for social media connected addresses
- Identify Top 25 Domains
- Batch file processing
- Access using Cloud interface or API
- Improved sender reputation, deliverability and conversion rate
- Improved resource management
- Increased ROI
- Up to an 85% reduction in bounce rates
- Up to a 25% increase in open rates
- Saved marketing dollars, nothing wasted on sending emails to non-performing addresses
- Strengthen ISP relationshipss
- Insight into data supplier performance
- If you have an unknown user rate of 5.5% your chances of getting accepted by the ISP’s is only 58%*
- Average Inbox Placement Rate with a Sender Score of 91 or greater is 88%*
- IPs with a Sender Score of 100 are 38% more likely to get into an inbox than those with a Sender Score of 50*
- 77% of deliverability problems are based on sender reputation*
- Webbula on average identifies between 5-30% of your list as harmful emails*
* Facts are from Return Path
A service removing harmful data from your list including spamtraps, blacklisted emails, and other threats. We have an exclusive partnership with the largest spam trap purveyor in the world, allowing us to remove the most spam traps as well as develop a proprietary system identifying additional spam traps using sophisticated algorithms. We offer some deliverability services with our Hygiene packages including bounce file suppression and MX Validation (validate directly against the domain name server to ensure it has the necessary exchange records that are capable of receiving mail-the process performed after the @ sign). However, Hygiene should be valued strictly as a preventive risk mitigation service for your resources and sender reputation. Webbula technology also makes corrections to email addresses that have been entered incorrectly. Our system typically makes corrections, on average, to 2-5% of the file. We work with lists of any size as well as email addresses that were obtained organically or lists obtained via a third party source.
Why do you need it?
No matter if you collected your list organically, through a third party or found it on the ground, you need to clean it before deploying to reduce your emailing risk. Perhaps you have a list more than a month old; email addresses go bad and several addresses morph into reputation-damaging bounces or spam traps. In addition, many people incorrectly spell or enter their address, hygiene corrects mistakes.
Spam Trap Partnership
We have an exclusive partnership with the world’s largest spamtrap purveyor, who works with us by taking your list and running it through their spamtrap and honeypot database, removing those harmful emails.
Verification is a service offering where we determine which email addresses will not be delivered and hard bounce right back to the sender. Hard Bounces are the second most harmful type of email data, eliminating these emails from a list is vital to a successful campaign. Unlike some vendors, Webbula’s verification service is proprietary and does not have to be outsourced to a third party. Webbula is able to verify Yahoo email addresses utilizing trade secret and proprietary technology. In addition to all of the popular domains such as Gmail, AOL, and Outlook, our verification service is also able to work with B2B domains making use of a specially developed grey listing technology.
Why do you need it?
To protect your sender reputation and increase your sender score. If your sender reputation or score is low you will have a harder time getting into inboxes instead of the Spam folder. If prospects never see your message how will they read it?
Emails that get delivered = GOOD. Emails that bounce = BAD…It’s pretty simple logic.