I’ve been in the email marketing space for over 20 years and one of the things that still baffles me is the lack of customer journey emails I see. If…
One of the things that has always attracted people to email marketing is how measurable the channel is. But a lot of marketers are not taking advantage of the many…
“To bring value, you must be better than a coin flip.” – My Father. Delivering Value My father was not only a brilliant man but an inspiration, and…
Email marketing is widely acknowledged as having the highest ROI across marketing activities for most companies. But that reputation has led some companies to put their email programs on autopilot,…
I have a confession to make. I was an email volume junkie. Some would have even called me a spammer. I wasn’t purposely doing email wrong. I was doing…
What are the best practices for welcoming subscribers to your email list? Before you send out an email trying to sell something to your subscriber, you should make a good…
Email Marketing can be an inexpensive way to reach your customers and prospects. Who wouldn’t want to take advantage of this tactic to gain more business and generate a healthy…
What are the ingredients of a good email campaign? Start with good quality content about your brand, wrap it around a nice design, and then hit the send button. Well…
Have you ever tried signing up for a coupon, or anything else really, by using a fake email address only to have the form immediately turn red and get a…
Email marketing remains an extremely effective communications tool and is widely used in a wide variety of industries. Year after year, email continues to prove itself as one of the…
Your marketing team has been working very hard on the new email campaign, but as you’re completing the final touches you realize you haven’t updated your email lists in a…
Marketers should really appreciate their unsubscribers, but why? Believe it or not, they are doing a big part of your job for you. Think about it for a minute, most…
The Facts Don’t Lie There always seem to be plenty of news articles debating the death of email. Especially in light of upcoming GDPR changes, Facebook changes, and on-going concerns…
If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customers is priority number one. And…
If you happen to be a marketer then this article is for you. No matter your role or the size of your company you might want to pause and ask…
Most businesses likely have a web form present somewhere on their website for capturing important customer and prospect contact information. That web form probably consists of the standard name, street…
Every month about 3% of customer data becomes obsolete due to changing conditions. Customers move, get married, change names, pass away, or leave the grid in search of a simple…