Marketers, put yourself in the shoes of a customer. What do they want? They want personalized experiences, and in order to do so, you need to know who your customers are.
How will marketers be able to understand their customers? Accurate and real-time third-party data is the golden ticket.
Now put yourself back into a marketers shoes. How much data do you have on your customers? How much data don’t you have? By filling in the missing pieces of your customer data with items such as phone numbers, addresses, or other details, you have the opportunity to identify new information about the people in your email data.
Now that you gain insights on your customers, the next step in the process is identifying your buyer personas. Ask yourself these questions:
1. Who are your customers?
Having a clear layout of who your customers are, helps build better messaging and more effective targeting. You need to segment your market and even segment the groups within your audience. And that takes data. Brand struggle to fill the missing pieces in their customer puzzle, so adding third-party data to your email list or CRM system can help fill in the puzzle. This will make your buyer personas stronger and more insightful than ever and will allow you to do way more triggered and targeted campaigns.
2. Where are your customers finding you?
Where are your customers finding you, is the big question. Why? With this information, you can come up with a strong marketing strategy. Are your customers coming to your website directly? If so that means they’ve heard from you through word of mouth or if you’re using google ad words, maybe they saw you through an advertisement.
However your customers are finding you, it’s a best practice to keep track of these stats to better your marketing strategy.
3. How are your customers reacting to your content strategy?
Are your customers finding you through social media? If so which content are they clicking on? How long are they staying on your website? What pages are they viewing? What forms are they filling out? These answers are good to know, why? You need to know what type of content is triggering your buyers and where are you promoting it in order to continue to build your marketing strategy.
4. How do your customers react to your email marketing?
What are your buyers’ habits like with your email marketing? Are your customers opening your emails in the early mornings, lunchtime or late at night? You need to understand what time of the day it’s best to send your emails, also how short or long will they be? That’s based on when and where they are reading your emails? In between meetings? Or on their long commute on the bus to work? These are the answers you need to find out.
Conclusion
Developing a buyer persona is something you need to put in place to help the marketing and sales team understand their customers, most importantly how to properly communicate.
Create a strong buyer persona requires data, and here at Webbula, we have the information you need to help fill in the missing pieces of your customer puzzle. Webbula’s Data Appending solution is the industry-leading service that includes more than 87% of all Americans constantly updated, email hygiene rated, and pulled from over 100+ sources. What does that mean? It means great news for email marketers who can refresh, or expand upon existing audiences by gender, address, demographic: automotive, B2B, political, financial, interest/lifestyle data and more.
With Webbula Data appends you will truly understand who your customers are, their interests, and their cross channel behaviors to better enable sending targeted and effective email campaigns.
With over 330 million email addresses, 200+ million Mobile IDs, 216 million individuals, 245 interest categories, 85 million automotive records and more – Webbula Data Appends will surely bring your campaign to life.
Visit https://webbula.com/insightdata/ to learn more about Webbula’s Data Appends solution.
Take a moment to check out more articles
How to Use Third-Party Deterministic Data for Cross-Channel Campaigns
How Webbula Super Charges Segmentation and Personalization in Email Marketing
