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As temperatures begin to rise in the northern hemisphere, people all over will be planning their summer vacations. Consequently, there is a surge in individuals seeking out the best deals and information regarding hotel accommodations for their travels.
Hotels must focus on perfecting their data in order to reduce costs that come from errors and unsuccessful attempts at delivering an outstanding guest experience. Data can only be beneficial for hotels if it is precise; otherwise, this thought-to-be precious metal will prove itself to be nothing more than worthless.
Inadequate data can cause a range of issues, from duplicate bookings to misspelled names and inaccurate reports. Unfortunately, this lack of information leads to improper actions that could make matters even worse.
Why is data quality essential for your hospitality email marketing strategy?
Ensuring the success of your hospitality and travel business requires monitoring data accuracy on a regular basis and utilizing micro-segmentation to achieve tailored flight and hotel deals that cater specifically to each guest. By consistently maintaining quality data, you can guarantee that all travelers are provided with exactly what they desire in terms of offers and experiences.
What types of data can be leveraged by the hospitality and travel industry to gain more insight?
By leveraging demographic, PII, and interest data, businesses in the hospitality industry can better segment their audiences to create more tailored experiences for their guests. From understanding income levels and age of household members to obtaining contact information such as email or phone numbers – this type of data provides valuable insight into customers’ preferences. This allows hotels and resorts to team up with local businesses in order to provide enticing deals on activities that align with their customers’ interests during a stay. Harnessing these types of data helps build stronger connections between brands and customers for lasting impressions.
At Webbula, all of our data is obtained through reliable self-reported sources such as surveys and questionnaires. This ensures that not only are you provided with accurate information but also that it has been collected ethically. Leveraging this data can help hotels and resorts gain insight into their current and potential guests, allowing them to innovatively stay ahead of the competition.
How can the hospitality and travel industry improve their data quality?
Webbula is the ideal solution for anyone seeking to make their data more accurate. Utilizing its advanced technology, businesses can increase the value of their existing information by correcting incomplete records and adding missing elements like emails, phone numbers, and additional demographic/interest-based details. This added data will help hospitality companies reach unprecedented accuracy in their datasets – simplifying CRM management & segmentation tasks while improving overall operational efficiency.
The hospitality industry is sustained by the trustworthiness of its data; thus, precision and excellence in this field are paramount for hotels, resorts, airlines, and similar organizations to avoid any mistakes that could be detrimental down the line. It’s critical for all businesses within the travel sector to ensure they consistently maintain rigorous standards with their data management strategies.
Webbula understands that data quality is a top priority in the hospitality industry. With our assistance, you can rest assured knowing that your customer segmentation process is powered by accurate and up-to-date information for making more informed decisions about potential travelers.
Are you ready to improve your hospitality email marketing strategy?
Contact Webbula and let’s get started on improving your data quality.
About the Author
Jenna DePofi
Jenna DePofi is the Content Marketing Manager at Webbula. She manages social media, creates eye-catching content, and oversees web design. She’s a jill of all trades writing a surplus of 100+ blog articles over three years in the email hygiene and data solutions space.
Webbula is the undisputed industry leader in Email Hygiene, Data Enrichment and Audience Targeting services. Check out webbula.com to see what Webbula has to offer.
